The cool sends the short board product to build the electric business platform to differentiate from the offline channel

May 16 News, Yulong Cool send http://www.aliyun.com/zixun/aggregation/7871.html "> E-commerce platform--cool-Pie mall officially online today." So far, the cool in the channels of diversification of the "short board" to make up.

According to cool sent Vice President Sozin introduced, the electric business channel is the cool faction important strategic layout, after the cool faction mall on-line, the cool faction electric quotient strategy will have the adjustment, own mall and the third party electric business platform will begin the coordinated operation.

According to reports, according to the cool faction of the plan, the sales target of the cool in this year will reach 1 billion yuan, since the establishment of electricity and third-party manufacturers of the platform of the shipping ratio will reach 1:1.

Sozin Introduction, Cool sent from the establishment of the electric business platform has long been planning. A year ago, the cool faction has put the construction and operation of the electric business platform as the company's important strategy, and in the resources to tilt, during the period of many projects for the electric business platform to make way.

"Cool faction to operate the channel of the idea is to build their own mall, the establishment of an electric business ecological circle, around the mall to establish a complete and mature system, including consumer experience, shopping flow, logistics, payment and so on." "Sozin Introduction, in the construction of electric power channels at the same time, Cool faction will continue with Jingdong Mall, Suning easy to buy, cat and other third-party power channels to cooperate to expand the product sales channels in the electricity business."

According to the introduction, the cool send the electricity business channel product strategy will take "the electricity agreed system" the form, the custom product by the electric Business Department is responsible, only in the cool sends the mall and the third party mall platform sale, does not have the operator channel and the Social public channel sale, the product pricing right in the

At present, mobile phone manufacturers built online mall has become a trend. Before the cool faction, Huawei and other manufacturers have begun to try to build their own electricity business channels.

However, from the whole market, mobile phone manufacturers built online mall is still in its infancy, the majority of mobile phone manufacturers in the distribution channel sales mainly with Third-party platform, since the construction of the mall's share is quite small. More importantly, mobile phone manufacturers to build their own platform will also face traffic, user experience, product structure and other aspects of the test.