The core competitive power of electric quotient (1)

Recently went to Guangzhou to participate in the http://www.aliyun.com/zixun/aggregation/30479.html of the southern part of the South "> E-Commerce Conference, a lot of harvest, feeling is also very much, the recent want to write a few electrical quotient blog and share.

I think for a long time, from where to start, the final frame as the core competitiveness, this is the beginning of the electrical business is also the end point.

The people who do electric business talk about Jingdong, VANCL, Mai-Lin and other well-known operators, are all excited, especially the traditional enterprise boss, the hand does not lack the money, to tens input also eager to see these electricity quotient is their future, but any success, behind must have the origin of the truth, there is a fixed size of the electrical business is not easy , there are a few cards behind any of the electric dealers who can get on track, and these cards may be the fundamental factor in determining their success. Never think of seeing someone say how to advertise how to burn money, what others are doing, what you go to do may die very miserably, the lack of core competitiveness of the electricity quotient, I think in the future is no big opportunity, any one can be bigger electric dealers must have others can not replicate the core.

Cite several examples of electricity quotient, not necessarily accurate, the right to be a trigger:

VANCL: The core competencies of the team, VANCL effect is early by aging team in the field of Internet connections, media relations, rapid exposure to the follow-up of the Internet advertising strategy, more is the experience of the electrical business, VANCL constantly changing, from PPG's shadow, diversified management, change brand connotation of the rich, Every step in the gorgeous turn, not such a team, there will not be today, so VANCL cannot be copied.

Wheat Bag: Traditional industry and it perfect combination, old leaf 10 experience in luggage industry, zilong years of experience in the Internet, the combination of the two formed a unique team of wheat bag gene, but also created a wheat bag can not replicate the competitive model, a strong product base and back-end supply chain, the previous segment of the marketing capacity is also known in the industry, Once a leader in a small industry is established, such barriers may no longer be shaken.

DHC: Japanese supermarket-grade cosmetics, making money in Japan, get China to invest heavily in the strategy to go into the market is also very innovative, do not play TV ads (played a very short time to give up), do not open the store, the core model is a 2-year trial installed through the Internet, through the telephone, network, directory ordering, By the third year, sales were around 50 million, and it should be around 500 million by now. DHC created the myth of cosmetics industry in China, many people who make cosmetics say I want to do DHC mode, can he think of DHC background? Have you ever thought about DHC's pattern genes? And now these can't be replicated.

Le bee net: Li's marketing ability is stronger than the ability to host has been the consensus of most people, but le Bee in the sale of their own brands are often women snapped, Li and television power unmatched, the core of the Le bee behind.

Said more general, the expression of only one point of view, the market competition is very cruel, I think any one without the core competitiveness of the electricity quotient, may be defeated in the future competition, can develop, must be due to internal causes, rather than completely rely on the money to hit out. We see others in how to do, we go to imitate, others how to advertise, we also follow, parrot, often is astray mistake oneself.

Electric dealers should not sell things in order to sell things, rely on the performance of the electricity dealers will collapse at any time, I do not know how far their road. I believe that have others can not copy will do the stability, sleep steadfast, just like many people in the industry very low-key, for fear that everyone knows how he did, where his supply, even their company's personnel are afraid to disclose. They are unwilling and afraid to share with others, but it is clear that they are vulnerable and that their competitive advantage is so easy to replicate.

Each electric dealers should be aware of their core competitiveness, do any thing should be around the core of their own to do, do their own proficient in the matter, to avoid weaknesses, do not look at others like this, think they also follow, do not get lost in other people's world, forget their core. I think every electrical business in the process of growing up is to build the core competitiveness, you need to have a few cards.

The core competitiveness of your electrical business growth of internal causes, money is an external cause, when the combination of internal and external, they will fly.