The core elements of improving advertising conversion rate: theme, Effect, location

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Now most of the site's revenue line is by advertising profit, but a lot of adsense in the advertising at the same time also complained that the advertising revenue is not high, the user clicks the purchasing power is not high, in the face of this situation stationmaster must take measures to change, I also have a website, is to do the level two construction division, I above mainly in Advertisement Alliance application some advertisement , but found that the effect is not very good, many users come to the site after basically do not click on ads, which also led to the site's income is not very high, in the face of this situation I to the site's advertising to take a change, I would like to talk about my road to change.

First change the choice of Web site ads to meet the content of the site ads mainly

Just started to advertise when never thought of the content of the site to consider this thing, in the conversion rate is not high when the last thought is not a site is best to pick up some of the relevant ads, so I am ready to discard these game ads to find some of the construction division related to the advertisement to do, After the selection, I finally found 2 construction division ads I put the ads on the site, when the site traffic only 100 a day, but the effect of the ad came out, the previous game-type ads per day No more than 5 clicks, and this advertisement on the first day of the ad hits more than 20, At that time I wanted to look at the site hanging ads must be linked to the content of the site and the theme of the ads, such ads bring more revenue than the general advertising benefits far exceed several times.

Second, pay attention to the effect of advertising, the effect of the quality of the image has an impact on the introduction

No matter what type of advertising, he has his own introduction of words, the introduction of pictures, and do a good job of introducing words and pictures can make advertising alive, we imagine you are visiting the site is to see some of the dead of the effect of the chart or want to see the effect of the picture? I usually visit these two websites in A5 and Chinaz, these two sites also have a lot of ads, but I found that these two sites advertising is doing a good job, the type of advertising is connected with the Internet, and its effect is also done by the image of Vinylon, such ads will be more able to attract users to click, we look at this ad

is a promotion of the domain name of the site, three down to attract users to enter this site, at that time I log into the ADMIN5 site when the first open advertising site is entered from this map, we can think of a good advertising effect and text on the advertising will play a great role in promoting, this is to improve the core of the advertising conversion rate.

Finally pay attention to the position of advertising, good advertising position can get more clicks

Position thought in the society has been existing, said direct point position is an arrangement, such as our small site also does not exist where conspicuous position will let how much money, our main purpose is to attract more users click, which reached our desire to profit. So when we improve the conversion rate of advertising, we must remember to put the position of advertising prominently, I think the top of a site to put some important ads is very appropriate, because the user to enter the site at the first sight of the ads, if it felt that there is a need for this will be the first time to click into, Naturally your site generates revenue. A few tips for placing ads on small sites:

1, the user needs, the high price advertisement puts on the top.

2, the demand is general, the price medium advertisement puts in the middle.

3, less demand, low price advertising on the right or bottom.

The website advertisement is the main line which the small and medium website profit, we are improving the flow of the site must also pay attention to the quality of advertising, not because of the poor advertising impact on the development of the site, I hope this article can help to the low rate of advertising clicks Webmaster, this article from http://www.a3p4.com, feel interested webmaster can conveniently look at, thank you.