The core keyword of integrated network marketing

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In the network information developed today, as long as the people who have contact with the network are more or less familiar with the SEO, on the site optimization process some commonly used terminology generic keywords, long tail words, problem keywords, borrowing force keywords and so I believe that we are all more comfortable, in fact, in the integrated network marketing, there is another more important keyword, is called the core keyword, is a stage, the enterprise wants to be able to occupy several important key words, people call him the core keyword.

At different stages of the enterprise, core keywords can be different. If you have participated in Tan Ren integrated Network Marketing Training course people will know that his Tan Ren information, in the first half of 2007-2008, and network marketing courses related to the core keywords, selected is "Network Marketing Course" "Integrated Network Marketing Course" "Network Marketing Training" "E-commerce training." Starting from the second half of 2008, the choice of "Network Marketing" "E-commerce" and other business characteristics of the relatively large key words.

How to use a good core keywords?

(1) At a certain stage, all the articles are centered around these keywords, that is, these keywords as the main optimization object.

(2) When the time is more mature, use these keywords to pay search engine ads (such as Baidu and Google Advertising Alliance, etc.).

(3) In addition to the home page, you should put several core keywords on different pages, so that each page has a clear keyword, so that search engine spiders know your main keywords

(4) must be in the station optimization, outside the station reverse link and the text connection related advertisement three aspects simultaneously.

In network marketing, keyword positioning is not isolated, it needs to be combined with search engine optimization. This combination of keyword selection and use, in the integrated network marketing, will be more targeted.

Several key points to be noted when selecting keywords:

First, change your head to think about the problem, you have to stand on the customer's point of view to set the keyword, you can directly to the target customers to visit and survey, to understand what vocabulary they will use, if your customer is the line of people, especially the end consumers, you must use unprofessional keywords. On the contrary, if you are doing raw materials, intermediates or semi-finished products, you must not forget the professional vocabulary in the industry.

Second, try to search for opponents. Try your search on the main search engines by taking a few of the core keywords you're choosing. See who's putting these keyword ads on. Open their web site to see how their meta tags are set up, and see how the optimization is done, whether the site layout is professional, how the main navigation and aid guide is set, and whether it is reasonable. You can even try to call the past, look at the server system construction. At the same time, you have to look at the various situations of the companies that are in the front for free. Being able to keep it up for free is a show that these companies are relatively professional. Look at their meta tags and set those keywords that you didn't think of.

Third, learn how to use the keyword tools provided by search engines to test competitive status or frequency. Search "Baidu keyword tool" or "Google keyword tool" Open the site, the choice of keywords input these tools, look at these keywords ads competition in Chengdu, and other relevant advertisers to use, Google's keyword tools, to the current location, everyone can use.

Four, the use of Baidu Index tools. Find search frequency and media related read. Search for keywords directly in today's, this week's Japanese, this month's daily average, such as the number of times is urgent media attention. The average number of searches per day more than 1000 times, are popular keywords. If these keywords recent media attention is relatively high, that these keywords are the focus of social public talk, this stage with these keywords to do site optimization of the difficulty of the system will be relatively high, the effectiveness of the advertising will be relatively poor, suitable for these keywords as the core to do virus-type and event marketing.

If Baidu index shows too few searches, it is not suitable for the word to do site optimization, Baidu Index of "media attention" is a trend of indicators, it shows the current hot spots and future opportunities for search. For group search optimization keywords, should choose those who currently have a natural search volume is not small, but the media focus on the increasingly high key words. The community is increasingly concerned with these keyword events.

To integrate online marketing in a short period of time, then use paid advertising is a wise choice. But for the sake of long-term consideration. I suggest using good network, search engine, in the integration of Network marketing planning implementation process, will pay advertising and natural optimization at the same time, so that will be the best interests.

Information from: http://www.win-worlds.com/