The core of a platform activity, the producer is not the first important

Knowing that, once a student asked me to answer such a question: "I a two undergraduate students, the University of Journalism and communication graduate students will be discriminated against?" I answered a word: "Will." The answer received the most endorsement of the question. I noticed that on the right side of the page, a user specifically created a Favorites folder to collect my answer, which is named "One word." Knowing that there are a variety of favorites, these collectors are sometimes more attentive than the respondents, carefully chosen according to the standards they set themselves. I call them: the finishing.

When the internet age has not yet opened, there are specialized media to do the "collation" of things, such as "Newspaper Digest." This newspaper's gross margin is very high, it does not carry out original production, and do not pay a large price to purchase manuscripts. It is only reproduced, and then to the original author a very low cost of reproduction. However, it has a little editorial effort, the relatively long original text to be rewritten as a relatively short article.

After the advent of the Internet, it became extremely easy to organize this matter into two steps: collection and sharing. The collation generally does not change the text, most of the text to be collated plus one to several labels. The difference between a label and a folder is that an article, if it has several labels, can appear in a different label class without having to copy it again. Finishing later became a special application "net Pick", the United States delicious (delicious bookmark) is very popular, the domestic time appeared a large number of Consumer-to-consumer version.

The communicators and the receivers in the theory of authentic communication are not quite the same, they are not really information producers, but they can change or even reproduce the propagation path: The text that has not been visited much has become more accessible and the text that has sunk has been turned back again. The life of information in the information world is short, but by the hand of the finishing hands, the text is again alive.

But delicious soon declined. I discussed this with Huang, an operational officer, and finally came to the conclusion that the social gene of early collation (collection and sharing) was deficient because it lacked a "follow" button. In the popularity of Weibo today, we will feel that "follow" nothing great, but I have done blog bus operators, I deeply know, this button with "ground" to describe also not too much.

When running a blog, to convince advertisers, I call blogging a "chain-spreading" feature: Blog a discusses this topic and can be continued by blog B. In fact, the constant access to each other in the blogosphere is probably a rare addition to being an offline friend. RSS browsers can partially address the problem of continuous access, but cannot form interactions, nor is it social. Some time ago some media reported that Sina Weibo only 30% of users in the production of micro-blog. Actually, in my opinion, this is very normal. At the heart of a platform's dynamism, producers are not the first to be important, and the finishing--in my opinion, is the first important one.

The reorganization has slowly begun to evolve toward "intellectualization", such as the article "How to play the News client", which has already mentioned this question: How to push the information that the TA is interested in. This can be through the way of crowdsourcing, with the help of "follow", let users push to the user, but also by the machine to execute a certain algorithm after the user push.

Simple finishing applications, at least so far, have not seen a particularly successful business. But in a larger media field, the collation helps the field to ascend at least one level of activity. This is anyone who engages in a content platform and must be aware of it.