The core of a stranger's social life is to solve the problem of efficiency and trust

Absrtact: The Internet is a lake and river, at the beginning you can pillage savage growth, big, always want to be a official home of the birthright of the positive wash white. But the rivers and lakes are always the rivers and lakes, you do not grass, have the later Yong Fu occupy your hill. As the Mo Mo gradually to the interest society

The Internet is a river, at first you can pillage savage growth, big, always want to be a official home of the right to be a positive wash white. But the rivers and lakes are always the rivers and lakes, you do not grass, have the later Yong Fu occupy your hill. As the stranger gradually to the interests of social networking, acquaintances social transformation, in the original social positioning of strangers, leaving the company many opportunities later, such as the rapid rise in the past year friends Plus, near and micro-poly.

Micro-Poly is the former YY Business Development department deputy general manager Gio Yi Entrepreneurial Project, the company was founded in October 13, early to obtain shun, yy nearly million Yuan Angel (another rumor is millions of U.S. dollars). In the financing released today, Coke announced that it has harvested the million dollar a round of the source of the fund (the rumor is 18 million U.S. dollars), Shun, yy continue to vote. From tens of millions of angels to a round of tens of millions of dollars, the micro-gathering took only 10 months. At present, the number of registered users of the micro-cluster is said to have reached 10 million.

Compared to the "human"-oriented characteristics of the MO, micro-poly has a stronger "event" attribute. The way of socializing is not "I want to talk to someone," but "I'm going to do something, and I want to plug in the right person to give it to me"--in the case of Coke, this is a "goal-oriented" type of socializing.

Gio Yi that the core of a stranger's social life is to solve the problem of efficiency and trust.

From an efficiency standpoint:

The social experience of a stranger is that you have to send a chat offer to hundreds of dozens of of people at the same time, and often only one or two people respond. After receiving the reply, you still have to spend a great amount of time and energy to maintain the relationship, and finally you can import the target of the offline friends. Micro-clustering to collective activities as an opportunity for users to create the initial contact, while from interest, geographical location, gender and other dimensions filter out most of the invalid "hooking up." Starting from the user mentality, most people feel lonely boring, the first thought is to do something (find someone to bubble bar, shopping, dinner, about X, etc.), rather than to see someone (this will happen in an acquaintance scene). A boring product to do is to first establish a social scene for the user, and then into the scene to fill in the right person.

In addition, in addition to providing users with a very clear purpose of initial contact, micro-poly also has a similar YY virtual goods interaction mechanism. The problem with strangers socializing is that it is easy to have fewer men and women and only activate the active female user to maintain an interactive balance. Micro-poly allows male users to buy virtual goods to give women, and the more they receive, the more the women who respond positively to the giver will receive financial rewards. And standing in the female perspective, present in front of their male is no longer a side: the more generous gifts of men, we default his sincerity the more sufficient, there is the value of chatting or dating. Here, users use real money to express their desire to meet a heterosexual, no sincerity of the net-type solicitation by the price threshold filter out.

From a trust perspective:

Micro-poly will be on the line of version 2.0, in the trust mechanism to do a substantial optimization.

The new version of the micro-poly provides a credit rating, two-degree anonymous matchmaking, cost-managed three sets of mechanisms, the stranger to make friends to the threshold of trust to the minimum. Micro-poly Background provides a set of interactive value system, when the user interaction value reached a certain level, will have the right to comment on each other. The two-degree network of anonymous matchmaking mechanisms resembles Tinder (more like "so-and-so"), you can see the opposite sex avatar in the two-degree network and click "Like" or "no sense" without knowing who the other person is--if the other person happens to "like" you, you can start all kinds of ^_^ with joy.

It is worth mentioning that the micro-poly has been with the public comment on the cooperation, in order to try to date the user recommended the right place to spend, through preferential purchase and other means will flow under the guide line. Activities prepaid mechanism, you can avoid the activity of the registration of the slip, while the transaction formed a closed loop. Gio Yi admits that O2O will be one of the business imaginations of the future of micro-poly.