The core of keeping visitors: recognition and realization of visitor value

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For a site to sustainable development is the key factor is visitors, and the accumulation of visitors by the visitors experience, many webmaster friends will say: The site's load speed, page style tone, the overall framework, content and advertising arrangements affect the visitors experience. So many webmasters blindly in these directions to improve the visitors experience, however, the development of the site depends on the visitor experience is not enough. Visitors will always have a tiring day on a design-friendly site, the value of the site, and how to shift from the visitor experience to the value of the visitor is a trend. Today we are discussing the core issue of retaining visitors: the value of visitors.

One: Why pay attention to the value of visitors?

A good visitor experience is important to the site and can really attract a lot of visitors. But we also have to pay attention to a problem: long-term habits may cause visitors to feel numb, especially netizens, many of them are not able to withstand a mediocre environment. A few days ago I was in a well-known webmaster forum to see a member of the Spit: "I have been on the forum of the Senate level, but what is the use of this Senate level?" Such problems must have occurred in many site forums, have to cause our in-depth thinking of visitors: a long-term blend of visitors in a site, the value of the site has been a lot of visitors, visitors may feel that this site has no interest in their content, continue to leave the heart of the visitors site will be shaken.

Second: How to pay attention to the value of visitors?

In the premise of paying attention to the value of visitors, webmaster friends should first do is to identify the value of visitors. This point many friends may not really do, in many cases as a webmaster we are not we can not find the value of visitors, but ignore or do not agree with the value of others. With vanity and jealousy we may not recognize the value of other people. Ruler has short inch, everyone has their own advantages and disadvantages, can we identify with the advantages of others?

When we recognize the value of visitors, we must give visitors the opportunity to realize value, which sounds a bit round, but in fact it is not difficult to do. We take the example of a forum user mentioned above, an elder-level visitor, his rich experience, his point of view, and his grade points are all values. And our site will be very good to show the visitors of these values. So how do we achieve value?

I think we can use points in exchange for services, such as points to a certain degree can be exchanged for a certain prize, the prize can be things can also be virtual goods, the best of these prizes are with our site has a certain relevance. This is the best to do hundreds of degrees encyclopedia, we know that Baidu encyclopedia within the same is from visitors, and Baidu Encyclopedia in order to enhance the enthusiasm of visitors to create content, the realization of the value of visitors, will be points to redeem prizes.

Third: How do visitors ' values behave?

What is the specific performance of visitors to visitors?

1, new visitors. The new visitor comes to our site, which is a strange environment for him. We are not familiar with him, these new visitors to the site at this stage, how to determine the value of the contribution? In fact, it is not difficult, such as management, customer service and other enthusiastic response to this new visitor, other visitors to his encouragement and interaction. This will give visitors a sense of belonging. Feel that you have value.

2, the old visitor. We have to attract new visitors to develop the site is necessary, how to ensure that the loyalty of the old visitors and stickiness must also be considered. In the above I have talked about our site first to affirm the value of the old visitors. When giving the value of the old visitors, in addition to Pinue visitors better, more importantly, let the old visitors have a sense of overall sense of honor.

The visitor experience can be as cohesive as possible to visitors, but visitors will also be tired of the day, will be the new site to attract the past. This must allow visitors to feel the value of their presence on our site. Only by giving our visitors the value of their identity and realizing their value can we build a complex relationship of visitors. Webmaster, you pay attention to the visitors experience when you pay attention to the value of visitors?

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