The core of micro-credit marketing: How to plan quality content

Micro-credit marketing, and around the micro-credit marketing tutorials and books are very many, how to do micro-credit marketing, how to make micro-credit marketing more effective, it seems that many do micro-credit marketing must think about the problem. Small set thought, micro-credit marketing is actually content marketing, no quality content is difficult to attract users, nature can not achieve the intended marketing effect. Do micro-credit marketing, the nature of the push in the content of the insertion of advertising information, so how to make friends willing to read such soft Wen? How to increase the amount of access to micro-credit public accounts requires valuable micro-credit content.

First: content must be related to the product

To make a micro-credit public account more professional, or more meaningful to users, the first thing to do is content planning. To give a simple example: a company to provide pure water, such as blue, Master Kang and other brands, how to plan the official micro-letter account content, you can first share, summed up on the health of drinking water professional articles. Of course, can not use too many professional nouns, which is not conducive to ordinary users to understand, as far as possible in plain language to express it. Note that the beginning of the operation of the micro-credit account phase, do not publish too many soft text of the obvious nature of the article.

Second: Content is original or plagiarism

Micro-credit marketing does not need to consider whether it will be included in Baidu, original content or plagiarism content, in fact, is not so important, grasp the principle of whether the user has value, whether to attract users attention. In fact, for marketers, those unfamiliar products, we can hardly in a short time in-depth understanding, especially the very professional technical articles. Such content can be found from the Internet, but it is best not to copy, paste, can be based on the content into funny jokes, or small stories, so that more attractive friends to read.

Third: Content for users to be valuable

What kind of content to users more meaningful, content can be passed to the user some products of the use of knowledge, for example, how to avoid the deterioration of drinking water, each person drink how much water health benefits. Ordinary people rarely understand this aspect of popular science knowledge, coupled with young people usually work more busy, do not pay attention to healthy drinking water, like to drink carbonated beverages. Can be published on the health of carbonated beverages harmful articles, long-term drinking boiled water or purified waters is the best choice.

Conclusion: Micro-credit marketing success or failure lies in the accumulation of content and connections, and no quality content can not attract users attention, the pure spam advertising information will let users spit. But the planning of micro-letter content is more time-consuming and energy, and to make their friends impressed, it is even more difficult. In micro-credit marketing, need to have a specific content of the personnel, have planned to carry out, step-by-step expansion of more fans or friends. So marketing will be more effective.