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We all know that the birth of a new station represents only the beginning of a difficult journey, and that the core medicine is the choice of keywords.
First identify your core keywords and then arrange the keywords around the core keywords. For personal websites, businesses, businesses, the key word is their business scope, separately, there are several ways:
1. From the customer's point of view to choose your keywords
When potential users search your product, what keywords are used, there are many ways to get information, including the way you can get them from your customers, suppliers, brand managers, and sales people.
2. Extend the keyword into a series of phrases and phrases
For example 11545.html "> We have a word: marketing, we can expand to network marketing and so on the words, of course, it is important to see your site in search engine keyword search changes." You can use some Tools keyword suggestion Tool (English), Chinese can use Google's AdWords, as well as Baidu's keyword tools, these tools to detect keywords, you can see your keywords in the past 24 hours changes.
3. Multiple combinations of words with keywords
When we use a keyword to search for things, many people often do not play the usual cards, then this part of the people are your potential customers. Then we can change the word order in the phrase to create different phrase phrases. Use less commonly used combinations, combined into a question, including synonyms, replacement words, of course, wrong spelling is also very important. Use a limited number of words to make more combinations.
4. Regional
In the use of a keyword we tend to ignore the existence of regional keywords, especially a regional site, geographical location is particularly important, especially for an enterprise's Web site also has a regional service site, like you to your own service scope, to the local, as the main, You should add a proper name to your keyword, such as "Shanghai Marriage Introduction".
5. The enemy win
Query Competitor keyword is also the most important, but it is not a copy of other people's keywords, because he is the boss of these keywords, you should use his keywords to carry out a range of extension. Finding someone else's keywords is the best complement to your own keywords.
6. No unrelated keywords
Some people might think so much better, I put as many keywords in their meta, so that the search engine may give themselves more opportunities, in fact, such keywords on your site is not practical significance, too many false keywords may also be subject to a certain penalty.
7. Control the number of keywords
No more than 3 keywords for a page. Then all the content for these core keywords to expand to ensure that the keyword density is reasonable. Search engines will also be clear about the theme of the page, if there are a lot of keywords need to be presented, can be scattered in other pages to optimize, rather than listed on the top of a home page.
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