The core of the operating profit of the website is the joint merchant

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Local website should how to operate, many local website fire, a lot of local website has a relatively good development let stationmaster flock to. However, most friends do not get the results they want when they run local websites, why? Why do they not make money by running local websites?

We want to make money through the website, how to make money? There are two ways: first, sell products, and second, sell advertising. For friends with products, you can set up their own official website to sell products, of course, can also be in Taobao, such as a cat platform to build shops. Of course we have no products to do? That's the only way to sell ads. Today, the Guardian Kun to the local station as a starting point to introduce how to operate.

No products can only sell ads, but there are many problems selling ads, why do businesses want to advertise on our website? Contact the cooperation business, how to sell the ads? These problems are puzzling webmaster friends, and we look at the Kun with the guardian of the specific how to do.

Why do businesses want to advertise on our website?

Very simple question, why does the merchant want to advertise on our website, our website can bring what benefit to the merchant? First of all, some Web site operation time is not long, traffic is not high. So what is the point of advertising? Businesses believe in direct income. At this time as a webmaster can do is: free advertising to businesses (operation cases), if the case succeeds, naturally do not have to worry about the problem behind. If this case fails, other businesses will not believe us. Of course, some personal stationmaster because has certain popularity, or under the line has certain influence, then this step will be relatively simple.

How to sell the advertisement of the merchant?

Business value is the effect, as the site operators, how to let the business ads to achieve the desired effect? We are directly to promote the business products, or promote the business (brand), although the site has a certain amount of traffic, there are some users. But they don't pay attention to commercials (except, of course, necessities of life). Then how to let users pay attention to these ads? Guardian Kun still think the most direct method, telephone, SMS, QQ and other one-on-one communication. Everyone has to take advantage of the mentality, this time to see whether the operators and businesses can get through, give users some benefits (small gifts or something)

How does the local website unite with the merchant?

Many webmaster friends know that the best way to operate the local site is to combine local businesses. And we as intermediaries, how to get through the merchants and users? Give a simple example. A hotel needs to do marketing promotion, as a webmaster, we can go to and the hotel owner to talk: I bring customers to the hotel, the hotel gave me a group of purchase. And the hotel to talk about the relevant matters, this time can be marketed to users: So-and-so network organization group buying activities, as long as wearing a certain network membership medal friends, to a hotel to eat to enjoy the group purchase.

Here stationmaster can earn what profit? One: Buy the difference; two: the fee of the member medal; three: a hotel gives the advertising fee (of course, to achieve a certain amount of traffic). As a local website believe this is a very common way of operation, we can do is to make businesses and users benefit, as a third-party intermediary platform, naturally there are businesses and users willing to pay.

Local site is a good joint business to do some activities, online and online integration to better achieve the benefits, naturally better operation. As with any website, we either sell products or sell ads. As long as the user needs to meet the promotion of business sales. As a third party platform, what else is going to baffle us? At any time the most important is the user, then how to talk about business is that we must think of the problem.

This article is written by Guardian Kun, from http://1029079293.qzone.qq.com, public number: shyuankun0105.