The core steps of enterprise Network marketing diagnosis

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Today's small and medium-sized enterprises, more or less have launched network Marketing to promote enterprise sales, but lack of long-term and systematic planning. If the enterprise can self-help to do a back-commerce network Marketing diagnostics, not to avoid blindness? Yi Ma Customer Network Marketing College, said: "Enterprise Network Marketing Diagnostics is not a complex process, but is a systematic marketing review process" First of all, network marketing diagnostics based on the overall understanding of network marketing, the basic network marketing functions and forms. First of all, network marketing into three levels:

The first level: website marketing, but also the lowest levels. To Enterprise own website marketing as the core, customers through search engines and other means to enter the enterprise website.

The second level: The network marketing, the public website as the core. At present, most of the enterprise network marketing is in this stage, it can be said that this is an inevitable process of the development of network marketing, but not the ultimate goal.

The third level: Netizen marketing, the core of netizens. As of the end of 2009, China has more than 400 million netizens, the network marketing with the core of Internet users ' demand is the ultimate goal of the enterprise.

As the network marketing and marketing Training College, we diagnose the website in the teaching from the following aspects to do:

Site Diagnostics: Including the company's independent web site, as well as on the public platform to establish a subordinate domain name site, from the key title, Keywords, description three tag settings, to the web design Technical analysis, web registration evaluation, keyword settings, domain name path rationality, internal and external links, etc. Comprehensive assessment of the health of the site.

Content Diagnostics: In the search engine input company core keywords, or business keywords, such as million MA Customer Network Marketing College is "Network Marketing Training" "Network Marketing" to see whether the results of the search for the interests of the company's business development, and the content is consistent, oriented. Content appears in what kind of marketing platform, in what way advertising.

The diagnosis of marketing methods: Still take the search results for the evaluation content, video marketing, mail marketing, event marketing, blog marketing, news marketing, etc., which is suitable for the enterprise industry characteristics. Each industry applies to different network marketing mix.

The diagnosis of sales means: the means of transaction, different products and services Chamber of commerce using different sales channels, basically, business-to-business, Business-to-consumer, Consumer-to-consumer platform for manufacturers, retailers or brands, retailers, the application of the observation from the sales platform to determine the most suitable for the development of the industry sales means.

Of course, for the site to do a comprehensive diagnosis should also grasp the focus to analyze, so as to guide your website toward a healthy direction.