The core value of killer products

Maybe a lot of people will wonder what the core value of a killer product should be? Of course, there may be many people say that is the user experience and marketing model, etc., but the product is literally not just a piece of work, where the side contains more business factors, how to promote? How do you amass popularity? And how to make money? Even with the brush list of unfair competition means to gain market share, of course, to make money is the ultimate goal, but, how to let users willing to pay, then this may be the embodiment of core values, and can satisfy the dark side of the heart of products can be regarded as killer products?

I was in the internship when the manager let us think of a mobile phone games, said that we should be from the human desire to reflect on the side, not from the entertainment, then we were shocked, as ordinary players, we have always only from the game entertainment and operational aspects of the game as a whole to experience.

But then he cited an example of why so many people spend money on equipment in online games? What is the ultimate state for? is to kill, in the real world, the killing is severely sanctioned by the law, killing for life is an indisputable fact, unless your father is Li Gang, in other words, if the real world as the game, life and death is not controlled by themselves, But others and Meng soup, the network is virtual after all, real life can not be completed in the game of the Holocaust temporarily realized, but also completed their own desire for the temporary satisfaction, of course, there are unfortunate things happen, addicted to it, unable to extricate themselves, imitate the game, the end of the evil, if a game can let so obsessed players embark on the road, Objectively speaking is a very successful product, the game in their eyes is not an entertainment game, but to meet their own desires.

On the train to see a pioneering magazine, there is an article feel tired, the name is called "Micro-letter opportunities: Sex?" mobile internet, of course, mobile dating applications are also common, of course, each application in the big blow o2o+lbs the so-called sounding Solomo, said more directly, Mobile dating than the result is who is the most sharp of the gun artifact, data can also be very straightforward to show the success rate of the gun, in this reference to the mobile social black Law, the 3G Killer application is girl (women), Game (game), Gamble (gambling), girl is the most attractive 3G in the ring, LBS is actually location Based Sex, MO Yantan said: I do not have a moral cleanliness, of course, the MO is also known as the gun artifact, in fact, everyone has no moral cleanliness, but a kind of ideological bondage, conservative culture seems to have been deep-rooted, but also can be said to be temporarily hidden, said more beautiful is implicit, Here's a reference to the mobile social black Law, the original demand is the strongest product driving force, technology can not replace the loneliness of people, so a final product manager is really able to read human nature, rather than a simple designer, micro-credit product manager Zhangxiaolong also said that grasping human nature is a very important part of a product, Know what the user's innermost needs, in order to really make users like products, of course, some things will break the moral bottom line, and may even violate the law, in short, both to satisfy the desire of the heart, but also let the product survive, so playing edge is very important, this is a degree of control.

To sum up, two examples are from the legal and moral aspects of the analysis, law and morality are social constraints, if a product can be found and can meet the human greed, then can be called the killer, because that is the common people.