The core value of website operation

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Often receive a friend's message, how to do the website?

Now there are many traditional investors, that the internet is a worthwhile investment in the emerging industries, then the head of the heat rushed in. came in and found, do the traditional industry, again bad, and then lose, or can be left to sell the land, can always feel something done. But the internet industry, that is really how much to burn, Haven't figured out what's going on, hundreds of thousands of is gone, and don't tell you when to make money.

Therefore, to operate the site, short Sesame recommended that the majority of business owners should consider a few points.

One: Core competitiveness

The website must have the core competitive power, although all know, a station's establishment finally is in order to make money. But there's got to be a way. After all, the world has 580 million of sites, each subdivision of the industry's website more than 8,000, if there is no bright spot, facing the only death.

Baidu For example, the reason why Baidu likes to buy a variety of websites, because his core is search, he is faced with the market of web pages. Tencent, the plate to do so big, his core is QQ, based on this expansion of the client market. Ali's core is e-commerce. So, when you do a website, you need to think clearly, What you want to do and what advantages you have over other sites.

At present this aspect does the best, for example 12306, Beijing's online registration website, medicine and so on. With the market monopoly, to achieve their own core competitiveness, of course, we may not have such advantages, but there is still a lot of places worth learning.

Two: Target users

To think clearly about our target users, and stick to it. Now many web site owners to do later, will gradually lost. Take the forum as an example, many forum stationmaster's section classification, often can do all-inclusive, cover each major industry. I wish to get all the Internet users to fold. The implementation of this is very limited, Because our funds and resources are not allowed to do so.

Do not be too conceited, in fact a website to do the more vertical, the target user more direct, the easier it is to be big, because you know where to go and advertise. Mop to do entertainment, iron and blood to do military, even Tencent, but also to their target users as a grassroots (micro-blog) students (QQ space) white-collar (friend Network) three main directions.

Three: Healthy Ecological circle

Happy net created a miracle of the Internet, once the number of online even scared Tencent. But now the happy net, is only a near bankrupt website. Why is there such a big gap? Because happy NET does not really retain users, They have no healthy biosphere. There is no reason for the user to leave for a long time. Watercress as the internet's old Goblin, because he has been trying to do his own little fresh, there are movies, there is reading. Many white-collar workers have formed the occasional to see what the recent book, What movies, listen to the habit of radio.

But users will not form the habit of playing a game every day and playing a year. Because there is not enough freshness.

A healthy eco-circle can attract a lot of users to help you promote, and you do not even need to have any too much advertising input can have enough and stable user base.

Four: The profit point of the website

Although put in the end, but the site is the core of things. There are many such cases on the web. The plate is big enough, the user is enough, just suddenly remembered, cannot satisfy the profit demand, then regardless of the plate does not have much meaning. Of course, if you have enough money to burn, the situation may be different ... For example, the domineering Beijing-east and so on, and the profit point of the future can be clearly seen, which is why they are willing to invest so many reasons.

The profit point does not need to be too obvious, because the advertisement invests, the proprietary product and so on the way, can solve some basic profit request in the initial stage. But if a project has a clear enough profit point, such as a rebate net, the support you can get will not be a little bit on the surface.

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