The cornerstone of the long tail flow of pharmaceutical websites: a study of related words

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Pharmaceutical Enterprise Station, in the number of pages, is not likely to attract a large number of long tail flow, but in the keyword search in the long tail effect is very obvious, there are almost 20%-25% of the keywords are never been searched before. Users will search for a wide variety of bizarre keywords, and these words sum up a large number of searches. So when writing a article, try to integrate as many relevant words as possible that the customer can search for. This article provides three kinds of related word research methods:

1, tool Analysis: Related words can not be studied once, but through tool analysis, such as: Baidu related search, Baidu keyword recommendation, Google keyword tools and so on. Through a detailed analysis of the comparison: choose those who search more times, but a bit odd, or less search, but more common keywords. Because these two kinds of keyword competition is relatively few, bring the long tail flow is very big, conversion rate is also very high. In writing to strengthen the long tail consciousness, avoid a large number of clearly unwanted keywords into the article.

2, from the point of view of the user: for example, the theme of an article is tinea how to treat, in the article writing not only to highlight Tinea and tinea treatment and other key keywords, but also to do everything possible to melt into relevant vocabulary, such as symptoms, etiology, infection, diet, washing, attention, pictures, oral medicine, topical medicine, Chinese Medicine, Western medicine and so on vocabulary. It is likely that someone will search for long tail keywords combined with these related keywords, and then bring the long tail flow. Ask relatives and friends outside the company, the previous customers, if you want to search for such products will use what words to search.

3, log file mining: The site has a certain amount of traffic, the observation record users are searched through which keywords came to your site. 8630.html "> Sometimes you see keywords that surprise you. These have come to your site's search, you can know what users are interested in? Which keywords have higher potential? When writing articles, incorporate these keywords into the content.

Pharmaceutical Web site article creation, material difficult to find, professional and strong, difficult, need a lot of practical experience, if you can write in the article, pay attention to the integration of a large number of related words, an article can be 2-3 or even more articles, really achieve a multiplier effect.

By Wang's Guan Sang specialist http://www.ezhangfeng.com, original starting, reproduced please indicate the source.