The correct attitude of enterprise customers to website optimization

Source: Internet
Author: User
Keywords Website optimization website construction

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With the popularity of website optimization concept in mainland China, more and more enterprises have learned what is seo, what is SEO, and what it can bring to the enterprise. In the day-to-day work, often receives the customer to call about the website optimization Consultation telephone. Feel that these customers should have a certain understanding of the network, but also how much of the role of Web site optimization is more agree. But it is undeniable that some customers still have some misunderstanding. The following summary, I hope that some do business and have network promotion needs of customers a little help.

One, website optimization is not the keyword the more popular the better. Often have customer consultation, certain industry keyword is very popular, you can give me optimization up. In fact, the hot key words can bring a larger web site traffic, but because such keywords are often very competitive, optimization difficult to imagine, and the need for a long time, overall, the effect is not necessarily good. On the contrary, often some not particularly popular combination of keywords, but also for the enterprise site to bring a large number of visits. In particular, some customers may provide services that can only be within certain cultures due to the nature of their business and the limitations of their business tentacles. At this point, we need to select some of the regional combination of keywords as the central keyword SEO. The former has a courier service to do the customer calls, asked me: DHL, DHL optimization to the home page how much money?

I know through the major search engines, this is a very popular keyword, not only search results, and peer competition can be described with "acuteness". The original DHL business development, is similar to the form of joining agent to expand. Agents to pay a certain amount of franchise can be DHL's name to Lanhuo, and then through DHL Express network for delivery of goods. So every province, city, and even the region, there will be a large number of DHL agents. So the intensity of business competition is conceivable. Later learned that this customer is mainly to do the Pearl River Delta business, only in Guangzhou, Shenzhen and Dongguan area set three points. So the suggestion customer: Because this keyword competition is too intense, blindly pursues these two keyword rankings, not only spends the time, the optimization expense is high, moreover the effect is not necessarily the best. Because you are mainly three places of business, other places to the business, you can not answer, suggested: Guangzhou DHL (Express), Shenzhen DHL (Express), Dongguan DHL (Express), as the site optimization of the core keywords. These words will not compete like the simple DHL word strong, the effect of the time must be short, and ranking is also easy to go up.

Recommendation: Customers choose website Optimization keywords, should not blindly choose hot, the most popular phrase is not necessarily the most suitable for the company's business and product promotion. The right one is the best, and perhaps the best effect. Combined keywords can also bring you access to your site.

II. website optimization is not a guarantee of business turnover. Some customers believe that once the site optimization, the company's business will be thriving. In fact, website optimization service is only for your site to bring traffic, that is, the intention to increase the number of customers. But does not mean that these customers can eventually become your real customers, can bring business volume expansion. Really want to improve the site turnover, with a number of factors related: such as the company's products and services prices, the company's business staff and customers negotiate the skills and follow-up, after-sales service protection, as well as the company in the industry visibility and reputation. So as an enterprise, or to practice good internal strength, good products, good service for the first priority.

Suggestion: The enterprise website should have the special management, responsible for replying to the customer on the website's message consultation and the clean rubbish message; the line operator of the business hotline is best trained, because the business hotline comes in and the first impression of your potential client is often determined by him or her.

Original address: Dongguan website Construction Blog http://www.dggate.com/blog/post/enterprise-and-seo.html

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