The correct wording of the website title

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The title of the site is the user in the search for a keyword first to compare the content of the user to filter out from the title to meet their requirements of the site to browse, so the title is good and bad, directly affect the flow of our site. Therefore, the title of the site is very important to the wording, I will explain the title of the correct wording.

1. The position of the brand keyword. The title is the highest weight place in our entire site, in the title we can put our target keywords (popular point is SEO words) and our company's brand name, of course, some brands and other companies due to the scope of the coverage is too wide, can not set the target keyword, because they are willing to have a certain brand effect, Only use brand words to replace, of course, this brand-type company is a special case, we still from our general small and medium-sized site. We medium-sized enterprises commonly used in the title of the two kinds of writing: brand words + target keywords, there is a target keyword + brand keywords. These two kinds of writing once caused those so-called SEO "master" hot discussion, of course, this is the beholder, benevolent, there is no exact answer, specific problems specific analysis. If a company in the industry has a certain degree of visibility, then we can put our brand words in the title of the best position-the title at the front. But if we have a very small company in the industry, there is no brand effect, then we recommend that you put the brand keywords in the last side of the title. Because this involves the maximization of resources, the title of the more placed in front of the keyword, it gets the higher the weight, this is logical, people's browsing habits are from left to right, so the most focused on the user is the site's title left. So we do not need to tangle the site's brand keywords in exactly where, there is no single answer.

2. The settings between the title keywords. Here I propose a relatively new point of view: in the title of the key words if each other attractive, more access to user clicks. such as a title: LED advertising car |led mobile advertising car |led advertising vehicle-cheng Media, in this title, led advertising cars and led advertising vehicles, led advertising vehicles they express a concept, but also is not the same, they are attractive, And like the back of this title: LED Advertising Car | | | | LED advertising car and the barrier between them is repulsive, because users buy led advertising car is not the same as to buy the removal of the car, they do not have the necessary links between, and therefore has an exclusionary. If the user is want to buy led advertising car, your website In addition to the LED advertising car related to all content, to the user is a disruptive.

3. Title Word control. We recommend that you do not have more than 20 title keywords. The reason for this proposal is mainly based on the resources of the website. We all know that a website's resources are limited, whether the content or outside the chain, Baidu has given the weight is limited, like a cake if divided into three, then each keyword to get the weight is One-third, if your site has five keywords, then you each keyword to get the weight is one-fifth, In the case of limited resources, the fewer keywords, the higher the weight, so as to have more advantages to compete with peers. If we follow no more than 20 words, if a keyword four words, that is, can put three keywords, plus a brand keyword, this is more reasonable.

4. The difference of the manufacture title. 11545.html "> Have we ever wondered why users click on my site, and where is our advantage? To attract the attention of the user, can only create a unique place. So take a look at the picture below:

We see the red area did not, we Baidu search Guangzhou moved, appearing in the first and second place has a common denominator, is all adds has a "" such emphasis symbol, this is these websites distinguishes from other website's place, therefore they obtained the user more attention, also obtained more users to click. This is the 58 common method of the city, and the success it has achieved is very obvious. Do not believe that you can Baidu to search for some places to move or regional second-hand car information, out of the city is always 58 of this emphasis on the symbol of the site. But now has been the market, Bai have adopted, has no difference effect.

Title set the quality of the direct impact on our site hits, if the site even the basic click-through, where the conversion rate? So do the title of the site, is our most important SEO.

This article by Cheng Media led advertising Depot http://www.ledche.net/original offer, reprint please respect original information.