The cost of SEO is no less than that of other service industries

Abstract: In the author before writing this article, the author's relatives and friends have talked to me about SEO, they have said a very similar words: SEO so good, I do not have to spend any cost can make money, you also teach me. The writer laughs at it without

In the author before writing this article, the author's relatives and friends have talked to me about SEO, they have said a very similar words: SEO so good, I do not need to spend any cost can make money, you also teach me. The writer smiled and did not language. In the depth of the SEO industry, the author deeply felt that the cost of SEO is not less than other services, and may even more. You don't believe me? Today, I come to prove this point, let you be convinced.

First: SEO needs a lot of mental costs

Line of people see SEO are every day sitting in the computer next to send posts, write articles, one day passed, on the one-sided think that doing SEO is so easy. But I can tell you clearly, let you down, do SEO is definitely not so easy. Baidu algorithm is now updated so fast, copy and paste can no longer effectively improve the rankings, more time to original, original is a time-consuming and laborious thing, to the brain is a very challenging thing, you can imagine, peacetime language test to write a composition will cost so much brain, not to mention doing SEO to every day? so that The cost of mental work is very large, and often may not be proportional.

Second: SEO also needs the cost of money

Line outside people think, SEO and PPC is the obvious difference is that SEO does not need money to do ranking, such a view is wrong. Although Baidu is now prohibited to buy outside the chain, but the purchase of the chain of the market still exists, why? That is because many enterprises station, for traffic is very important, they have to do as soon as possible rankings to obtain traffic, if its own keyword competition is big, to go up is not so easy, So you need to buy a high weight outside the chain or buy soft paper to get high-quality outside the chain. The quality of these chains is very high, but the price is also relatively expensive, moving is hundreds of thousands, so SEO is also required to invest in the cost of money.

Third: The cost of time is the necessary cost of SEO

PPC can quickly on to Baidu home, but SEO can not, do not be anxious to do SEO, even buy outside the chain can not be within a few days to reach the home page. The simplest keyword optimization, but also requires at least one months to be effective, this period of time no matter how hard you send out the chain, how diligent update the article, it is impossible to upgrade the rankings. Some difficult words even need half a year or more time, therefore, in time, SEO cost is very much.

Four: Unstable external factors cause the sunk cost of SEO

What is the sunk cost? is to pay and can not be recycled costs, SEO is a relatively passive industry, susceptible to various external factors, resulting in ranking instability. such as Baidu's algorithm changes, the key words index suddenly rise and so on factors, can let your website ranking plummeted, even if you are how hard to let it on to the home page. SEO paid, and not necessarily return, so, the sunk cost is also a possibility of SEO industry cost to pay.

In general, through the above argument, SEO is not a cost-free service industry, SEO is a need to put in a lot of cost of the profession, so to choose to enter the SEO industry friends to think clearly, whether they are willing to invest in these costs, if the SEO as an easy to work without cost, then please do not enter the SEO, You'll be disappointed.