The cost of the Hand tour channel is soaring.

Source: NetEase Science and Technology Report text/Josie: "Now we have some cards, if the domestic channel too much press to go abroad." "Shanhu said. "My name is Mt", the total number of registered users on both Android and iOS platforms has reached 24 million, and the daily activity has exceeded 2.3 million. Shanhu CEO, said that the current domestic and overseas travel market marketing costs are increasing, no good products and operating experience has been difficult to foothold in the domestic market. On the one hand more and more hand swims into tens of millions (monthly income) army, on the other hand the market traps and barriers are emerging, this looks very lucrative industry, is experiencing a lot of tests. Just talk about running water. Profit overall margin less than 20% third-party data monitoring agencies entbrains data show that as of April this year, there have been 18 domestic hand travel more than tens of millions of water, and the latest statement is already reached 23. Among them, "My name is Mt", "Fishing Tatsu man", "Time and Space Hunter", "Big Master" and "Sword of the King" among the top, income is above 20 million. However, in the industry's propaganda report profit this indicator is rarely mentioned, in fact, in addition to the above several excellent products, there are many products have died on the beach. When the network CEO Xiaoyong introduced, last year a total of 1200 hand tour released, monthly income of more than 1 million of only 10%. Tens of millions of clubs are only the spire of the Hand tour pyramid. On the other hand for most of the tour, gorgeous water, profit figures are not good-looking, GMGC Global Mobile Game Alliance Secretary-General Song Wei introduced, now do a good hand tour gross profit margin between 20%-30%, some strong hand tour can be done with channels 37 split, and the weak can only do 55 points, Less than 20 million of the monthly income, lower gross margin. This April, "World War II" developers Digital Stone CEO Wu gang in the microblog said the team monthly income 3 million is the bottom line, deduct channels, distribution, server, bandwidth, operation and fixed expenses, the balance may not be enough to develop new products. In Song Wei's view, the bottom line will soon be raised to tens of millions as margins fall. Channel, is becoming a hand swim unbearable heavy. High marketing and channel costs or will hand tour forced out of the country Shanhu Introduction, the Music dynamic excellence within two months of advertising investment has been close to tens of millions, including China more than 6 million, overseas market 3 million. Among them, marketing and channel costs accounted for the bulk. The proportion of CP (developer) to channel has already moved from 73 to 55, and may be more in the future. Domestic hand-swim channels include Google Play, applications and other applications such as stores, Edersch, such as advertising platform, 360, such as the use of internal channels and openfient and other social gaming platforms, as well as the music network, UC and other vertical web sites and traffic portals and so on, Shanhu said, (Hand tour channel) who are not Lei Feng, Lei Feng only in the channel between the emergence of vicious competition, but now the Jiangshan has been established, the conflict between the channel and CP is inevitable. Channel trader and CPDivided, get the money to do their own promotion to maintain the number of users and influence, followed by the increase in advertising costs, the final platform and PC joint from the player to take money, the ultimate injury is the player, "this is a vicious circle." "Shanhu said. Shanhu Introduction, the current "My name is Mt" per user to obtain the cost has reached 5 yuan, and still appear upward trend, "My name is Mt" has begun in the overseas market layout, Google play and the App Store are still sticking to 37 points, CP can get 70% of the money, If the domestic channel is too strong, the success of the music will march overseas. Blue Port Online CEO Wang Feng said, three years to hold the 55 split is the hand tour of the golden Line, you can let the hands of enterprises to develop healthier products. Blue Harbor's "Sword of the King" Now the water has exceeded 22 million, and overseas market income has exceeded 10 million U.S. dollars. But overseas markets are not doing well, Shanhu said, with the cost per user already up to $20 trillion in the US and even $80 in Japan. High returns also imply high up-front investment. Mergers and acquisitions wind will be the top ten have been targeted earlier this month, the news that the domestic film and television giants Huayi Brothers will acquire the "Time Hunter" developers Guangzhou Silverside, and in fact, the capital of the big predators are not the only one. "The top ten are already being targeted," he said. Song Wei said, Silverside is only a beginning, the next will certainly have a lot of mergers and acquisitions, but the resources are limited, the capital is definitely looking forward to income, if the monthly income only tens of millions of dollars, the profit is difficult to see. In the hands of the show a powerful ability to change, all the road to the capital are trying to move closer to the business, Huayi Brothers has previously held 11.81% of the interest of technology, such as acquisition of Silverside, will be the current domestic hand cruise the largest merger case. There have also been reports that the Huayi brothers ' move was a publicity stunt to lift share prices, but Song Wei said there was bound to be more and more mergers and acquisitions to come. Channel and marketing costs are increasing, plagiarism is blamed constantly, homogeneity of the competition is serious, has become the lingering shadow of domestic hands, but all aspects of the pressure is also urged to start the shuffle of the industry, hand Tour has not been no money inexperienced entrepreneurs playing games, while the industry is also calling for meticulous operation of the hand travel.