The cottage crisis of smart wearable equipment

Now it is still the chaotic period of the development of the smart wear equipment, the product form and function do not have a widely accepted standard. A variety of fish and fowl products began to appear, which is similar to the 2008, the function of mobile phones to the development of the smart machine during the "cottage machine" boom period.

In the past, we have seen the emergence of a set of products, such as Taobao on the price of hundreds of yuan of "smart watch", mostly based on the MTK scheme covered with the skin of the Android phone.

(All kinds of "smart watches" sold on Taobao)

Upstream, there are mature solutions and ODM (OEM) manufacturers, recently I saw a wearable whole solution provider in Guangzhou, Lok Yuen, they have designed several kinds of smart wear equipment, provide ODM, that is, other consumer electronics brand affixed to a brand can be sold as their own products, It is easy to stand out and say: We also do smart wear equipment.

If it is a large number of brands to buy out several forms of products, functional positioning, good quality, should be to promote the development of smart devices a good direction, by focusing on such products, ODM manufacturers to design, coupled with the mature brand, to make smart wear equipment to be accepted by the public more quickly.

(Intelligent wearable equipment ODM manufacturer)

But if it is some unknown brand OEM sales, and product features stunt space, it will spoil the "smart wear" product category. In the era of mobile phone popularity, it is a large number of disregard for the credibility of a gun for a place of the Shanzhai brand, corrupted the entire handset market, but also let MTK carrying a "cottage" reputation is difficult to roll over.

From the source responsible for understanding that they are now mainly to provide attention to sports, pension, health management of several types of products, and set up a cloud platform of their own.

Le source provides such a number of products:

1, Bluetooth hand ring: mainly as a phone to answer the attachment, bracelet-shaped, can answer the phone, look at the time, the function is relatively single.

2, GPS heart rate watch, you can do some related functions through GPS, such as recording the trajectory of the movement, and can detect heart rate.

3, the movement hand ring, and the common jawbone, the Fitbit function is similar, mainly is the step, the Bluetooth synchronization handset.

4, Android smart watch mobile phones, such products are mentioned in front of the watch profile of the Android phone, see one of the products using the MTK6516 processor, Android 2.2 system, 4GB ROM, resolution 240*320 pixels, And there's a 2 million megapixel camera, which is the first two years of an Android smart watch. Only strengthens the GPS and the gravity induction, the acceleration induction and so on function, as an entry-level Android handset + movement hand ring's mixed product.

(Android smart watch)

(Android smart watch)

Look at a lot of the product form they give, see the introduction of the 16, the functional positioning of the above several, from the functional they have a number of positioning on the distinction, but still lack of revolutionary innovation, and a lot of product battery in 200mah-300mah, power consumption is a big problem to face.

(Infrared heart rate Watch)

In addition, there are some simple shapes, some products have to imitate some of the existing sports watch traces, such as from the infrared heart rate and GPS sports watch can see the shadow of the song extension.

Le source such ODM manufacturers appear to promote the development of smart wear equipment, a new force, compared to a lot of small entrepreneurial team, their hardware is better, but how to make original innovation is needed to break, in addition ODM must avoid smart wear equipment is cheap shanzhai, A dark period of time for smartphones cannot be repeated on smart-wear devices.