The county net buys the victory to go northward the Guang Haier Mall "runs" wins 2,576 counties and cities

July 29, Taobao released the "county-level network purchase Development report." This statistical analysis of 2006 county-level data shows: Last year, there were more than 30 million people online shopping in China's county area, spending up to 179 billion yuan, increasing by 87% over the previous year, and the average net purchase cost 5628 yuan per person, while the one or two-line city was only 4700 yuan. From the number of times, in 2012, they bought 54 times a year per capita, far beyond the one or two-line city 39 times. Online online shopping gaps in the gap between the county actually more like brand name for a long time, the one or two-line city and county area of the consumption environment, consumption level there is a huge difference, but this difference is with the rise of online shopping and gradually shrinking. In addition to the size of the county area people than a second-tier city people online shopping more and more expensive, shopping content is even more unexpected. The report extracts 44 brands on the day Cat, of which 32 of the county's counties buy more than one or two-line cities, including Lauder, Nike, Uniqlo and other "brand goods". Analysis of the industry, compared to the north and other one or two-line cities, especially in the former due to the county area of retail channels underdeveloped, many famous brands, brand merchandise can not reach the county area, the county area people actually have a considerable portion of the high income population, although there is a strong purchasing power, but it is difficult to buy the High-quality brand goods. However, with the popularity of online shopping, click a few mouse, in the remote small county can also and north of the broad crowd, like to buy the most tide, the latest, the largest brand of merchandise. The net buys satisfies the county area the consumption desire, also eliminates the one or two line city and county domain consumption environment difference, has released the vast medium and small-sized city's consumption ability. Home appliances are also so, ever imagine, a few mouse, thousands of thousand yuan color TV, refrigerators, washing machines and so on everyone can automatically send to your eyes, but this is becoming a reality. Survey shows: 89% of consumers recognize the online purchase of electricity. It can be foreseen that with the development of Internet and logistics infrastructure, the purchase of network, especially the home Electric network, will release the consumption potential of China's vast county area. Get through the net to buy the last kilometer 2,576 counties to send and install synchronized to become a huge business opportunities for major brands to further explore the county region of the market provides opportunities. The electric business platform has intensified in three or four line City network layout. Like Suning is the layout of more than 300 of the country's distribution services to the urban market; Jingdong Mall is also building its 6 major logistics centers, 25 storage centers, nearly 1000 distribution stations, 200 from the point of the logistics network. And as Haier Group's only online official mall Haier Mall, through its early in the 90 's began to build logistics network, service network, marketing network advantages, and ultimately for the country more than 2000 county and city consumers to provide accurate and efficient online shopping experience, forming a user service the last kilometer of competitiveness. Relying on Haier Group in the county and township established more than 30,000 stores, 190,000 village-level liaison stations, more than 90 station-type logistics center, more than 2,800 two-level distribution stations, as well as more than 17,000 service providers, reallyis to do the "sales to the village, delivery to the door, services to households." has been achieved in more than 1500 counties to achieve within 24 hours of the limit of up to 460 counties to achieve within 48 hours of delivery. Truly realize users click on the Internet after the single can quickly enjoy a one-stop home appliances solutions. In addition, for consumers to buy home appliances for the different requirements of logistics and distribution, Haier Mall put forward a precise solution to achieve a little mouse, delivered home. Newly married couples decorate new house home appliances, through the "limited limit" to ensure that the next Tanming the day after tomorrow can be installed. In the field, want to give parents in a foreign home to buy an appliance to do a love, no need to worry about the problem. Haier Mall can help you meet the desire to achieve off-site delivery, into the village into the community, go upstairs into the household, send the whole, one-stop service, break through the regional limitations of home appliance distribution, so that more consumers can enjoy the network brought convenience and experience. As a net shopper said, "online shopping is the most anxious thing, is waiting for the mood." The most happy time, is the goods to be unpacked after the moment. For everyone electricity is so, Haier mall through the network across the country in the county network shopping in the ascendant has occupied the time and space, ran to win the 2,576 counties and cities area users of the last kilometer.