The courage and wisdom of Kai-fu Lee on domain name issues

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September 4, the former global vice president of Google, the Greater China President Kai-Fu Lee left, a time to arouse the attention of major media in the country, the course of the industry more speculation.

September 6, after the departure of Kai-Fu Lee to eventually surfaced-venture capital company. Kai-Fu Lee founded the venture capital company called "Innovation Workshop", the company has just opened, only three people, the Office key to get the hand, but its website has been high-profile online. As the IT industry famous professional managers, at the pinnacle of the career resolutely chose to leave, to create a new company, from scratch, kai-fu Lee's courage is praise. But we also saw his wisdom side, Kai-Fu Lee attaches great importance to the enterprise's Internet strategy, the company opened the network first, the future of its investment in entrepreneurship projects are mainly in the Internet industry.

Four years ago, Kai-Fu Lee from Microsoft to Google, as the global vice president, Greater China's president of the key is its as a Chinese, well versed in Chinese culture, Google hopes it better promote Google localization. This time, Kai-Fu Lee also chose to do business in the domestic youth entrepreneurship platform, but also need to be closer to local culture, for young entrepreneurs to do counseling. But the "Innovation Workshop" site on the line, can not help but let us kai-fu Lee Pinch Khan, the choice of its main domain is too western, not conducive to its domestic promotion.

Although Kai-fu Lee in the blog revealed that he spent a lot of thought to buy domain name, "regardless of domain name purchase, office leasing, legal fees, are I personally, to make people surprised low prices." "But undeniably, the" Innovation Workshop "the main domain name innovation-works.com choice is a blunder.

According to reports, Kai-Fu Lee Team has held innovation-works.com, chuangxin.cn, innovation-venture.com and other domain names, of which, innovation-works.com the main domain name, the latter two for the auxiliary domain name. innovation-works.com This main domain name is the English word "innovation" + "workshop" combination, although may have certain benefit in the search engine optimization, but has the obvious flaw: first is the letter number too long, is difficult to remember, two is not very accustomed to the Chinese, After all, skilled to remember these two words spelling is a minority, the third is to use the hyphen "-". These will lead to innovation-works.com in the domestic promotion difficulties.

If it is in the United States, the choice of innovation-works.com seems uncontroversial, but at home, Kai-Fu Lee's choice of domain name let the people surprised, from the use of the Chinese people's habits, the domain name should be more from China's native natural language, to select for the people to be simpler, more image, Easy to remember domain name.

In fact, Kai-Fu Lee has also noticed the importance of local culture on the choice of their website domain name. Buy back the "chuangxin.cn" domain name, is "innovative" Hanyu Pinyin, the domain name is relatively short, more consistent with the language habits of the people. Unfortunately, this domain name did not rise to the height of the primary domain name, access to this domain name jump back to innovation-works.com.

Kai-Fu Lee is still lack of "chuangxin.cn" up the main domain name courage and determination, as a pioneering mentor, in a sense to the domestic entrepreneur is a misleading, discard simple, more close to the Chinese domain name in disregard, and to choose too long, complex, uncommon English domain name, how many have lost this wise level, Let us completely do not see this mentor in the domain name problem should have the courage and wisdom, but also let the entrepreneur in the beginning of the domain name deployment into the wrong.