The cover of the computer World newspaper was heavily reported as a cottage image

Tencent has been in the 2011 "Computer World" newspaper cover to the image of the Shanzhai was greatly reported, become the enemy of Internet entrepreneurs, reported by Tencent Shanzhai to the death of many internet start-ups, these entrepreneurs are also a pair of Shine-like, examples of Tencent's various "Shanzhai evil", led to their great innovation at first how brilliant, and ultimately how miserable was the cottage to death.

Look after can not help but let a person sigh unceasingly, turn to Tencent this penguin abhorrence, BA not big unloading eight to solve the heart of hate. Until the emergence of micro-letter, Tencent has been the continuation of its cottage myth, but this year will be the full sale of electric business, the closure of Tencent Weibo, Tencent's cottage myth seems to be dashed.

The ambition of Tencent electric business

According to Tencent planning, the next five years "QQ net Purchase" plan sales reached 200 billion, achievement of more than 10 Bai and profitable business partners, 100 to 200 annual sales of more than 100 million traditional brands and network brand Partners, And hope that Tencent power platform can become a gathering of more than 1 million different types of business owners of the Super Power platform.

But Tencent is facing the challenge is also obvious, first of all, whether "Pat" or "QQ online shopping" are not too much innovation, the former is plagiarism Taobao, the latter fake day Cat mall. Regardless of the degree of Tencent positioning "open" and "aggregation", it is facing the core difficulty is still how the entertainment flow into the consumption of traffic, that is, so that QQ users really become the entrance to their purchase. This is not only the front of the adjustment, but also the back end of the lessons.

Tencent itself is aware of this, as the back-end bearer of Xun as one of Shanghai's largest consumer companies, Tencent and Xun network in 2010, after the strategic cooperation has been two times to inject capital. In the second half of 2009, Tencent continued to increase its holdings of Xun. Related personage discloses, Xun net already close to become Tencent Net wholly owned subsidiary.

However, Xun is obviously a cottage "Jingdong", its development is too conservative, has long been focused on Shanghai and surrounding areas. At present, Xun network in the regional power of the territory of the advantages of the obvious, Shanghai, Shenzhen, Beijing, three warehouses have built warehouse Logistics center, the warehouse area of more than 80,000 square meters, but the national layout capacity still need to improve.

Then on May 18, 2012, Tencent formally announced the establishment of Tencent Electric Power company to deal with market challenges with a more flexible mechanism. This is another big change after Tencent's strategy in 2009. Prior to this, Tencent Electric business consists of three parts: Consumer-to-consumer in the field of Pat Net, the field of the "QQ Mall", and by the domestic large-scale enterprise cooperation of the "QQ network shopping." Under the new framework, Tencent Electric will "triple" to "QQ online shopping" as a unified domain name, brand and entrance, the remaining two parts to a platform.

But by March 10, 2013 (Monday), Tencent and Beijing-east jointly announced that Tencent had invested in the capital East 15%, becoming an important shareholder. After the marriage between the two sides, Jingdong will remain independent. The announcement shows Tencent buys 351,678,637 common shares to Jingdong, accounting for 15% of the former common stock.

Both assets will be integrated, Tencent to pay 214 million of dollars in cash, and QQ network to buy, pat the electricity dealers and logistics departments into the east. Xun continues to operate as an independent brand, with a minority stake in the Xun, while holding the exclusive right to subscribe to its future. The two sides will also sign a strategic cooperation agreement, in which Tencent will provide the BoE with micro-letter and mobile phone QQ client's first-level portal location and other major platform support; the two sides will also cooperate on online payment services. According to the agreement, Tencent President Lau will join the BoE board.

This actually announces the final outcome of Tencent's electricity business, that is fully merged into the Beijing-East system, then the Beijing-East began to intervene in the rapid business, began a large-scale adjustment of personnel. July 18, 2014 announced the new president and the Internet, Tencent Electric business officially declared the demise of the 7-year electric dealer Shanzhai myth officially dashed.

Tencent "gave up" micro-bo "bet" micro-vision

In May, after the establishment of the micro-letter Enterprise group, Tencent's internal structure adjustment-Tencent July 23 to the media confirmed that the network media Business Group (OMG) made a new round of adjustment, Tencent Weibo will be integrated into the Tencent news, and online less than 10 months of Tencent Micro-vision, will be upgraded from the product operations team to an independent department, the Micro-Vision product division. Several sources said Tencent Weibo had long been strategically abandoned, only now officially announced.

In fact, the news of Tencent's microblog adjustment had already been heard earlier. At the end of 2013, it was said that Tencent Weibo's internal adjustment was already under progress and staff would be transferred to other teams, but then nothing. In the outside world, Tencent Weibo division of the cancellation is not surprising. Independent electric business observer Ruzenwang in public opinion, Tencent Weibo was born to intercept Sina Weibo, with the rise of micro-letter Tencent Weibo became "chicken ribs."

Only to close Tencent Weibo betting on whether the micro-vision can achieve results, it also depends on micro-letter and hand Q to the micro-view of the resource tilt and micro-vision can find the right profit model. The hundred-reading gentleman remains to be seen, but it is also apparent that the fake Twitter and Sina Weibo myths have been dashed, and then the micro-letter public article began to read and can be praised, which can be considered micro-letter began to micro-bo. Then as Tencent's most successful one of the other products-micro-letter will continue to the myth, to tell the truth is still an unknown, because so far, micro-letter and no particular clear profit model, has been in business losses!

Perhaps Tencent should think about how to become a more innovative company, rather than always rely on the development of cottage-led enterprises, which is not long nor prudent, in the mobile internet era Shanzhai risk is clearly greater than the risk of innovation!

Text/Hundred Reading Club