The creation of soft writing not only need emotion sincerity

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Soft writing is one of the necessary courses for every online marketing person. Many people see soft writing on the headache, that need to have a good pen to write a successful soft end, in fact, the soft text is not what everyone wants to have a good talent to control, soft writing is the key to us not to think of ourselves as the author, more is to think of themselves as a reader at the same point of view to share views of the people , do not blindly just for marketing. Soft wen not only to be justified, but also need emotion sincerity. The following is the author to talk about a successful soft article need to have three major elements.

Daniel-Reasoning

Why buy this product? What benefits can you get from buying this product? These are a marketing soft text need to express the content, and our marketing-type soft text key point is the most practical point of view to express these problems, reasoning.

For example, if we want to promote the use of soft text to improve the sleep of the neck pillow, then we need in the soft text to show the effect of the neck pillow. If our soft text simply said, "Sleep well after use, sleep until the next day", such description can impress consumers? The answer is definitely not! Just as every consumer needs a pillow for a different purpose, some to improve sleep, some to protect the cervical spine and so on, if you can focus on different directions such as "After use, the cervical vertebra is relaxed and the quality of sleep is improved." "," often sit in the office of the cervical spine often feel tense, uncomfortable, lying in the neck pillow lumbar bones have been relaxed. "A more detailed and reasoned description will give consumers more attention to your product."

From the above example, we can always see the marketing soft writing and the basic elements is from the actual point of view to concrete and reasonable expression of reason, reasoning, avoid just to pursue gorgeous impetuous text, so often the effect will backfire.

Love--touching

What can really touch the reader's mind? I think that's a lot of emotion. Let us not say soft text, first to say why the 2012 hottest TV series "Huan biography" can create such a high ratings? Why is the classic Titanic going to be repeated again and again? The former is just a Qing dynasty drama that describes the harem struggle, and the latter has no such things as Avatar, Transformers that majestic momentum. I think the answer is, that's the emotion.

In our soft text can also be full of feelings, we can integrate into the real life of the ordinary but touching the plot, such as love, family, friendship. The target audience for the soft text is those of us who are not masked, how to let our articles and their resonance is the key to evaluate the quality of soft paper, when our soft text poured in the feelings, then resonate with the reader, Traction readers heart is not difficult, and then the reader will accept our soft text products or services.

Sincerity--with sincerity and touching

For soft writing we can not be too quick, that is, the entire article is in order to promote our products or services. Such an article is not a real soft text, giving the reader the first impression is "also sell", "This is advertising." Readers will question our article. If our readers read our soft paper with resistance and suspicion, the effect of this soft article will be almost equal to zero.

Therefore, we in the soft writing not too quick success, should be sincere touching, standing in the reader's perspective to write articles, so that our article more sincere.

For example, our soft text is to promote a then we targeted the target should be ordinary housewives, then the soft text can not only write the convenience of the kitchen supplies and security, at the same time from the maintenance point of view for users to recommend a number of practical and simple tips, so that users feel a sincere help, Only unilaterally to promote the product.

Today online marketing is full of competition and pressure, the promotion of soft Wen is one of the key points to win. And the key point of writing a good soft text is reasoning, to love moving and sincere touching. Only really has these three aspects soft talent is one some has the meat the soft article, can play the best effect. This article originates from achievement Net www.594wm.com reprint, please retain the source.