The credibility of advertising Alliance becomes the focal point of personal stationmaster

According to the latest report of Analysys International, the research results show that the advertising revenue of China Internet Alliance in 2006 was 540 million, including the Alliance Platform and the Alliance webmaster. Among them, Google Alliance, Baidu Alliance, Yahoo Alliance and other large search engines and portals from the Construction Bank of the alliance accounted for 88%, 475.2 million, the third party Web site Alliance accounted for 12%, 64.8 million. At the same time, the development speed of the third party alliance is improving.

The internet has long been no longer the "only flow theory" era, the Internet's precision marketing concept has also begun to be deeply rooted. Advertisers slowly realize that traffic is not equal to sales, not equivalent to performance, the pursuit of precision marketing advertisers began to objectively evaluate the value of network media marketing data formation of urgent needs. The main advantages of network Alliance advertising are: low cost, can aggregate more small and medium sized websites and put ads in the industry, the audience scope more wide, the needle line stronger, and the form of cooperation with the main advertising more flexible, simple procedures, etc.

At present, the Advertising Alliance Market presents a pyramid pattern, the main characteristics of the Chinese Alliance Webmaster is: the establishment of a short time, relatively young, mostly small and medium-sized sites, concentrated in IT products/services, household items, FMCG and other industries. In contrast, the credibility of the Advertising Alliance has become the focus of the majority of webmaster. The timeliness of the knot and the credibility of the service provider is the main factor when the webmaster chooses the Network Alliance service provider. China is currently operating in the Advertising alliance of nearly 100, and in the timeliness of the knot is relatively in place: good yes, narrow, publicity easy, billion start, the overall evaluation of the webmaster relatively good. It is worth mentioning is propaganda easy media, it is an established alliance, 6 years of operation has been uninterrupted, the knot is relatively high, the owners of the unanimous approval.

To Analysys International survey: 82.1% of the webmaster Select the Advertising alliance service provider to consider "knot timely", 81.9% of the Webmaster Select Advertising Alliance service provider when considering "service provider reputation." "Advertising code rich, attractive", "service", "page beauty" and other factors such as webmaster also more value, the proportion of more than 60%. But the factor of "proportion" is not the factor that stationmaster most value, account for less than 60%. and "Advertising code on the impact of Web Access speed" accounted for only 30.5%, "cooperative resources" accounted for only 29.9%. (Author: Zhou Ningning)