The credit model of network marketing in 2.0 times

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

1. Integrity issues under the Internet environment

The Chinese Internet 2007-year total consumption reached 398.8 billion yuan and is expected to grow at a rate of 45.8% to 581.5 billion yuan in 2008, according to the Netguide2008 China Internet Survey, released by the association. With the rapid development of Internet in China, the combination of business activities, people's daily life and the Internet has become more and more close. "Good faith", the essential element of modern civilized society, has become an increasingly popular topic in the Internet environment. The future of Internet economy is bound to occupy an important position in the national economic system. If the problem of Internet credit is not solved well, it will inevitably affect the further development of internet economy.

At present, the credibility of the Internet environment is mainly reflected in the following:

Buyer/Consumer's rights are hard to protect. According to the data published by the China Quality Wanli Promotion Association, just online shopping complaints, nearly 17% of consumers ordered online and paid money, but did not receive goods, delivery delay is more, 33% of the site has no return instructions, 39% of the site has no privacy protection countermeasures and so on. Various problems affect the healthy growth of E-commerce and network marketing.

Sellers/distributors Mixed, vicious competition. As the internet is not face-to-face transactions, many sellers/distributors lack of relevant business qualifications, all kinds of fake and shoddy products are flooded on the Internet. Good faith business often by dishonest businessmen run strife, price war become the magic weapon of online business. Not at the same starting line of vicious competition, resulting in "bad currency to expel good currency", survival is also a loss to make a yell, unprofitable.

Lack of effective supervision and legal regulations lag behind. With the rapid development of the Internet, the state is often lagging behind in the formulation of laws and regulations and macro-regulation. The disorderly development of the market, the first to break is the integrity of the management system, and the lack of integrity of the Internet environment, but also affected its own development. In particular, the decentralization of the site to supervision and management brought great difficulties.

Lack of advanced assessment systems and evaluation tools. At present, most of the evaluation of integrity only stays in the level of legality and identity authenticity evaluation. It is difficult to measure the integrity of the enterprise comprehensively.

There is no doubt that the breach of faith in the Internet will cause the credibility of the entire Internet industry crisis, and even become a bottleneck hindering the further development of the Internet economy. How to overcome the credibility of the Internet industry Short board, for our internet to create a harmonious and healthy credit environment is placed in China's Internet regulatory departments and internet companies in front of a serious problem.

2. Network Marketing 2.0 times of good faith discussion

In the years of Enterprise Network Marketing Service practice, we found that SMEs in the process of network marketing, often on their own positioning and goal is not very clear, which makes their network marketing work did not achieve the desired results. With the development of network marketing market, the concept of Network Marketing 2.0 has surfaced. Network Marketing 2.0 is a new era of network marketing based on effect-oriented and integrating various marketing methods.

Network Marketing 2.0 outstanding is to integrate network marketing resources, implement network marketing overall solution. In this whole solution, how to combine it with the integrity of the Internet environment is one of the important factors for SMEs to successfully implement network marketing.

The traditional practice of honesty in the Internet environment is mainly to authenticate the legality of the enterprise, and the core is to verify the business license and see whether it is a real enterprise. However, in the actual operation process, the legitimacy of simple certification enterprises, the network marketing process of buyers/consumers can not give adequate guidance, and enterprises can not be more professional qualifications and ability to convey information. Moreover, for the dishonest enterprise, the pure legitimacy attestation also becomes its brand as "the good faith" the enterprise's cloak, provides the convenience for the Internet to engage in the dishonest activity.

Therefore, the integrity of the Network Marketing 2.0 era can not only rely on the simple legitimacy of enterprises, but also through its ability to provide services, environment and procedures to ensure that the integrity of their promises can be honoured. So empty the desire of integrity, and failure to deliver the ability of integrity is still false integrity.

3. Network Marketing 2.0 times of good faith model

In the Network Marketing 2.0 times, the enlarged network activity causes the simple legality and the identity authenticity already cannot become the good faith pronoun. Virtually all business owners operate in real identities and are legally qualified to operate. If there is no legal qualification, then it is not our business to discuss the object.

Real identity and legal qualification is the basis of good faith, is the prerequisite for good faith, but is not Network Marketing 2.0 times the necessary and sufficient conditions of enterprise integrity.

The following gives the network Marketing 2.0 times Enterprise Integrity Model diagram:

The Network Marketing 2.0 times Enterprise trustworthiness Model diagram clearly explained the Network Marketing 2.0 times examines the enterprise trustworthiness the dimension to become very complex and difficult to evaluate easily. The synthesis contains:

Basic legal qualification and identity authenticity, such as: Business license, practising qualification and legal identity of legal person;

This paper examines and examines the various aspects of products and services that the enterprise can produce in accordance with its function, performance and quality statement. Contains：

The equipment, funds and environment of the enterprise/production organization;

The capacity, talent and system of the enterprise/production organization;

The operation process, procedures and legal procedures of the enterprise/production organization;

And so on all aspects to protect the enterprise's products and services in line with its social statement.