The crime and punishment of the Alternative promotion of the golden goose

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This afternoon, a netizen sent a message to me to help him upgrade ie. I was busy at that time, then I handed him a package download address, and then commanded him to "next" all the way, and soon his IE6 upgraded to IE7. Behold, not after five minutes, the Netizen then sent a message: " How my Computer still prompts me IE version too low? The author felt something fishy, then asked him the details, the result of his answer almost let me vomit blood: I opened the * * website, will pop up a hint that "your IE version too low, there are risks ..."

Maybe a lot of friends already know what's going on, and this so-called "upgrade hint" is actually a new Firefox variant that is becoming more and more prevalent.

Not acclimatized, Firefox China dilemma

As the biggest threat to Microsoft's browser, Firefox can be described with excellent, it is not only small size, speed, and plug-ins are rich, can be very good to meet a variety of picky users of different needs. However, due to historical and other reasons, Firefox has a very low share of the global browser market, Therefore, the promotion of publicity has become an important work of Mozilla.

2005, Mozilla and Google announced a strategic partnership, Google began to use its AdSense platform with Google Toolbar Firefox publicity, webmaster as long as the successful development of a new Firefox users, will receive a premium of up to 1 dollars. This return is very tempting, for a time the network is full of propaganda Firefox Google ads, the promotion of Firefox has been on the fast track.

However, many things to China will be added to the Chinese characteristics, Firefox is no exception. Because of the benefits of doing Firefox promotion, the volume of ordinary ads can not meet the greed of people, some owners have played a crooked idea: there is deception, there is intimidation, There are some sites simply use JS code to hide the important content of the page, only with Firefox to normal browsing, a variety of "ideas" in endlessly. Then to later, simply appear a group of professional cheat point Firefox advertising site, and use SEO technology to search engine pollution is a mess, although after cleaning up, You can still see a lot of such "junk stops" on the first page of the search engine.

Google's money isn't worth it.

Although this propaganda Firefox is only some of the short-sighted behavior of small stations, but this phenomenon of large-scale emergence of Google and Mozilla is a serious disadvantage.

Generally believed that the audience of Firefox ads is no more than three kinds:

1, do not know Firefox users;

2, know Firefox but use other browser user;

3, users who are using Firefox.

With the current domestic netizen structure and the popularity of Firefox, do not know that Firefox netizens basically do not understand what computer technology users, is commonly known as the "rookie." These netizens will browse the Web and chat with QQ, but there is no concept of computer terminology, do not know what the browser is, Not to mention the distinction between IE and Firefox. For these users, this "creative" ad is tantamount to winking at the blind, which is difficult to effect. Just as the event mentioned at the beginning of this article, obviously Firefox ads, but to IE7 did a promotion.

The second type of user is the most widely distributed, from the beginning of computer beginners to computer experts have. These people have a certain understanding of the Internet, but also know what Firefox is, but Firefox this form of advertising is very easy to associate with the rampant rogue software, in this still not peaceful network environment, Instead of leaving a bad impression on the user, you might as well do nothing.

The third type of user is not to mention that advertising has absolutely no effect on them. Firefox a lot of loyal users, most of them are very familiar with the computer, the choice of software has its own judgment. Just don't know they use Firefox, but still see "browser version too Low" hint, face will be a kind of expression?

Google is a very good image of the international enterprises, for free software and open source business has made a lot of contributions, but now is misunderstood as "the accomplice of the Rogue", it is worth the candle.

Officials need to tighten regulation

"Creative" advertising proliferation, although the mastermind is bad webmaster, but Mozilla and Google's indulgence is also difficult to escape its responsibility. In fact, the denunciation of this kind of advertisement appeared in Mozine and other Firefox professional forum more than a year ago, Mozilla and Google officials are unlikely to be unaware. But perhaps it is too much to pursue Firefox users, so we have been open one eye, holding the "no matter Black cat white cat, catch the mouse is a good cat" idea, let it toss.

History has proved over and over again, one-sided pursuit of quantity and neglect of the development of quality is no future, such as rogue software propaganda model has made many netizens to Firefox this original excellent software to create a sense of disgust, in some security communities and even Firefox as a malicious software to complain.

The emergence of "creative" advertising not only does not help Firefox promotion, but also to some extent the impact of Firefox's reputation, so that Firefox in the domestic already grim situation worse. On the one hand is the Netizen cheated, on the other hand is Google to pay a lot of ineffective advertising costs, Firefox in this way in a kind of operation, the user quality is getting lower, not only did not get the expected geometric growth, but increasingly difficult.

    Firefox is an excellent software, is also open source the world's most promising star, sincerely hope that Mozilla and Google can be awakened as soon as possible to clear the propaganda environment, let Firefox embark on a healthy, fast, The road to sustainable development.