The crisis and opportunity coexist in the medical and Electronic Business Bureau

This is a http://www.aliyun.com/zixun/aggregation/17383.html "> TV Media idiomatic exposure, good at lurking reporters with the most pro-people's easy to disguise, with pinhole camera interview object, The person who was interviewed did not know his image may be put on the screen that night, millions of families know his existence, of course, people are concerned about events rather than people.

The use of the word exposure is generally not a good thing, in particular, "Focus interview" This column, the screen conditions do not know how bad the workshop workers busy to put a pile of white powder into a capsule, as for this capsule will not be made of leather shoes has been impossible to verify, the reporter interviewed the focus is that these powders are not real medicine, The answer is yes, but most of the ingredients in the powder are flour.

Very well, businesses concerned about people's livelihood, no other toxic ingredients mixed into the inside, to achieve the common people mouth "rest assured", eat a little flour for most people are fine, this medicine also overturned the "is the drug three poison" concept, the proportion of drug ingredients is reduced to a few percent, and how to toxin a say?

The definition of drugs, since ancient times to cure medical people, development to the commodity economy era, for some people, the definition of drugs became as long as the food is not dead, this is the extension of the words is, eat not the dead drug is relieved medicine, as for this drug can not cure people, can not treat the disease is not a business to consider, If it is seriously ill, any medicine can not be cured, eat so many drugs are not cured, do you care to eat more this medicine?

So, I think about the health care products that are exposed on TV as drugs, it seems that the health products market is simply playing the concept, eat not Dead is the bottom line, can sell to earn money is kingly, the meaning of goods is to be able to put into the market and sell out, as for the sale after the matter, it is not a merchant to consider, A commodity logic.

In this logic, a variety of drug marketing channels, eventually these drugs are on the net, the electric business platform can not help the temptation of a huge market, have on the medicine platform, well, the national drug dealers suddenly turn, playing with the pharmaceutical electrical business. The biggest advantage of Internet marketing is that you can boast of the hype, consumers are not to see the business behind, only exposure to the drug black dens through the electricity and the network to the public, the significance of exposure as the experts said the network to buy medicine need eyes, TV exposure, Buyers of these drugs have been suffering, even if the physical and physiological effects, the psychological impact is unavoidable, that is no longer believe that the Internet to buy medicine.

Of course, some friends can not be excluded from the Internet to buy drugs for cheap and convenient, but in the price of the results of the survey results are surprising, not only cheap prices, than offline pharmacies to buy a few higher. Although there are many medical and electrical companies, but basically "Wang Po sell melon" state, the industry is indeed very large, trading volume is not flattering, the entire industry has not formed a benign competition, the mainstream of the price of electricity dealers and other sales strategies, so the price will not be reduced.

Behind the crisis of trust, it embodies the development of the whole medical and electronic business, online shopping There is a great risk, fakes and imitation goods are everywhere, online shop is not to solve the problem of the quality of goods, but to save the majority of people to stroll the time, that is, from the Internet to buy goods is the most normal, For most people, as long as the purchase of the things have been done, they can be psychologically satisfied with dozens of dollars can be bought free things, this is probably also the merchants allow Shanzhai products, turn the new products and even the existence of a replica of the reasons for it.

But the drugs are different, people can shop to buy clothes to buy jewelry, who saw a drugstore to sell drugs, those dogskin and the Indian god of oil, such as the rivers and lakes strange drugs generally people dare to buy? In the network is the same truth, people are not easy to buy drugs in the network pharmacy, Unless it is a flagship store or a platform of some pharmaceutical companies or large pharmacies, the trust level is higher.

There's a problem here, not every drug dealer does all kinds of drugs, even the well-known brands have network pharmacies, its own brand-name drugs can not solve hundreds of millions of people on the need for a variety of drugs, buyers can not buy from Chinese medicine shops in western medicine, and can not buy from the West drugstore any kind of drug needs, In other words, the current network shop can not provide better service to the purchaser, this is an urgent problem to be solved. In fact, the network platform should solve this problem, if which platform can be completed in the drug range of the dimension to do an expansion, there will be a significant development.

Looks like this bottleneck is hard to break, drug dealers generally commissioned pharmacies to sell drugs, pharmacies in the mode of the current words near the public-chip mode, a pharmacy will have a number of pharmaceutical manufacturers to provide supply, the traditional sales model, pharmacies as the role of the pharmaceutical platform, itself has a great resource advantages, So by pharmacies to promote the pharmaceutical electric platform, is the multiplier, this is like Dangdang Integrated publishing house resources in its platform sales book, is the vertical field of the most easily successful mode.

The problem of the trust crisis mentioned above is not only the pharmaceutical industry in China, but the same problems exist in other fields of electric business, but the medical and electronic quotient of the human life is more and more acute, and it has been upgraded to the cusp of public opinion. How do you break it? In fact, in turn, the crisis is often accompanied by opportunities, and there will be unlimited development in times of crisis to break the deadlock.

So here's a saying, the current situation, to get engaged in the licensing of pharmaceutical dealers is particularly difficult, more pharmaceutical businesses in since can not easily get business license, may wish to try 020, each city has a large drugstore chain, after the common people are certified pharmacies are good pharmacies, if pharmacies can build a network platform , from the distribution service, this area of business can be increased by a number of percentage points, if you can unite hospitals and clinics equipped with home visits and medical services, so that the people at home to enjoy the consultation and treatment services, it is better, the internet era, only to spell products really some pit dad, spell service is the most sensible.

Medicine is the category of FMCG, the market is undoubtedly huge, the current pharmaceutical and its respective for the battalion as a joint work to integrate resources to do several major events, in order to promote the entire pharmaceutical industry development. Of course, the prerequisite is to rectify the pharmaceutical market First, the most basic is to solve the problem of honesty and trust, otherwise this line can only be applauded the situation, the media exposure of counterfeit drugs has become the industry's pain, how to learn from the bitter experience, eliminate the trust crisis this cancer, is the need of the industry's predecessors to consider the most important.

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