The crisis has intensified, the micro-business has no future

Today, with more than 600 million users, the idea of doing e-commerce on a platform with so many users must not be one or two. But does it really make sense to be a power trader in a micro-letter? Is there any future for micro-trust dealers? What exactly is a micro-letter for? With a little analysis, we can see the trajectory of its development.

From the very beginning, the Micro-Mart has been boasted by everywhere, has not made money, the informal entrance was opened by Tencent, and then the circle of friends selling goods, surrounded by some people began to believe that in the circle of friends to sell tens of thousands of masks, you can go to the peak of wealth, this idea let me really feel is to see a big joke, Even if is standing in the Tuyere has already flown the pig, sells the goods in the friend Circle to be known as the monthly income to be estimated also lets many people feel a bit too exaggerated, after all, the individual micro-business is not millet, there will not be millions of loyal fans, moreover, Tencent will not give this opportunity, from the micro-trust friend limit 10,000 to 5000 people to the number is not difficult to see, How can a micro-letter that has always regarded friends as a private circle be allowed to become a marketing platform? It's iron heart to clean up the portal.

Look at the status quo, every day in the circle of friends to update the new product of the micro-letter, many have enjoyed two special treatment, one is the death penalty is deleted directly, the second is a reprieve is pulled into the blacklist forever. In my opinion, micro-marketing eventually become a cloud, the main reason lies in a single channel, marketing model is too conservative, lack of new ideas.

Micro-letter Friends Circle is a small circle of acquaintances, how to maintain their circle of friends is crucial, every day in the circle of friends Brush Pictures yell New products and listing, it is difficult not to be disgusted, think, if you are a private circle of friends are ads, look not uncomfortable? This is also a lot of micro-business to enjoy the reasons I have talked about these two special treatment, Friend Circle marketing is not to share the number of new, but the product is how attractive. But this small circle of friends does not play too big tricks, the lack of marketing genes, the vast majority of micro-business and jump out of this circle, nature was pulled into the blacklist.

The same is selling beauty skin care products, alone in the circle of friends with beautiful beauty pictures of the text, such a copy of the original writing, the actual is also very outdated. But visionary companies or distributors will do some offline press conferences or parties, play and other activities, through the accumulation of people to produce brand effects, "work in play" in the form of promotion, not only increased the trust of each other, and carried out the interactive Word-of-mouth communication, fully proved a point, line online under the same time grasp is the key.

A lot of people ask me, will the micro-trader who is pulled into the blacklist still have future? For example, the cosmetics industry, which is keen on micro-business, has maintained a rapid growth in recent years, with a potential of more than 120 billion in 2015. Based on my years of experience in the industry and ongoing research and analysis of the market, permanent spring in the marketing model of innovation is worth exploring, selling beauty skin care products to promote the spread of Word-of-mouth fans, so that consumers voluntarily to make money for agents, the industry "millet" marketing model to the rational transformation of micro-business marketing model. With this new model, the prospects for the micro-business are bright:

First, the whole channel strategy. and micro-letter, the cat, only goods will, Jingdong, Poly-Mei excellent products such as platform cooperation, rather than in a tree hanged, to carry out the strategic operation of the whole channel. Permanent spring since the establishment of independent agents official website management platform and independent app for member management, free to push information to consumers and manage the collection of user consumption behavior of large data analysis, such practices in the cosmetics industry is still the first. Imitation of millet marketing model, through social media and other precise means to obtain consumer models is desirable, this marketing model of innovation, enhance the user's loyalty to improve the repeat purchase rate, wide-knot marketing network, or is very worth looking forward to.

Second, O2O strategy. The permanent spring plans to open a physical store under the line, to brand official website as an interactive platform, to get through the line, and constantly carry out marketing activities and will lead to the flow of agents to the shop, micro-shop, physical stores, and then in the agents of the shop, micro-shop, entity shop to complete customer service consulting, purchase transactions, express logistics, unpacking experience After-sales service and other complete shopping experience, this will become the other brands can not reach the core competitiveness.

We have been talking about feelings, what is feelings? Not how much money you earn, but to see a huge industry prospects, willing as a leader and other brands to promote the industry's height, to create real welfare for consumers, and seek ways to make money, such a new model may really be the future of the micro-business, but the road is still very long, let time dictate it.

Permanent spring has always been stressed that product quality is the core, no good products all marketing is nonsense, heavy marketing light products can only be dead faster, and secondly, innovative marketing forms of the industry in the alternative, by peers called the industry's exotic, such a new type of marketing model is naturally successful.