The crisis of mobile internet platform

Platform crisis of telecom operators: fragmentation

Telecom operators based on their huge user base, as well as natural http://www.aliyun.com/zixun/aggregation/8670.html "> Cross marketing advantages, it is easy to install the user's business scale quickly, It is easy to quickly obtain the initial results of scale. But why do telecoms operators still feel weak in the flow of traffic and in the firm lock-in of customers?

We believe that telecommunications operators in the system adhesion effect of poor performance. For example, the use of mobile Internet by telecommunications operators is often fragmented. Mailbox is the mailbox, instant communication is instant communication, digital entertainment is digital entertainment, games is a game, the division between each other is very obvious, it does not form a similar to Windows for the user's overall locking effect, that is, and did not take advantage of the overall system to increase user transfer barriers. So it is often easy to form a situation where the user's underlying communication is still used by telecom operators, but almost every application in the mobile Internet will have its own choice. In the mailbox on the choice of telecom operators 139, 189 mailbox, can also choose NetEase, Tencent Mailbox, in the payment-oriented business can choose telecom operators easy to pay these businesses, you can also use such as Alipay payment business. This shows that the biggest challenge for telecom operators is not to turn the complex business system advantage into a real synergy of the system advantages, the formation of user behavior habits of the overall adherence and high threshold.

The platform crisis of SNS: User lacks systematic dependence

Use the same idea, and then analyze the situation of SNS service providers in China. SNS community such as happy Net, Renren, have gathered a large number of users in the past few years, through some social games such as Happiness farm, also quite scenery, but in recent years, we can obviously feel these SNS community shows the decline. One of the most important reasons is the rolling separatist effect. In addition to the basic SNS applications, as well as the well-known, in a certain period of time very popular happy farm This kind of game, SNS website did not form through the rolling separatist cutting consumer more time share and behavior share of the application series, and did not make themselves out of a benign rolling development. In the early stage of SNS development, although a large number of initial users, but many other strong platform, such as the most typical QQ, Sina Weibo, this kind of social platform after the emergence of the Tencent for everyone and happy traditional SNS platform is a very serious challenge. In other words, these sites after the initial scale advantage, although also developed a number of value-added applications, but there has been no substantial access to other applications, not to form a comprehensive customer demand for the integration of satisfaction and adhesion, which is easily defeated by neighboring alternative competitors.

Search engine platform crisis: flanking alternative attacks

In fact, even some business giants in the mobile internet age are facing this dilemma. such as Google, Baidu, such as the search engine giants, despite the very good scale effect of performance, but can note that the system is still hidden crisis. In this way, some alternative rivals are starting to pose a threat to the search engine giants. Just like why does Google always think Facebook is the main competitor? On the surface, one is a search engine, one is a social networking site, the two are completely different, but in fact because Facebook has become the largest Internet business giant, condensed a lot of popularity and traffic, and based on the introduction of social search, which will greatly attract the attention of other advertisers, Because of the large flow of traffic, and slowly through the development of social search also gradually improve the accuracy of the audience search, which will shake the foundation of the search engine giants. So these search engines are starting to push their way to the social platform, which is to try to build their core competencies in the new Territories.

For platform-type mobile internet companies, if you want to make your business model healthy operation, then must realize the large-scale user's firm lock, in this process builds own scale effect, creates to the customer's systematic adhesion effect, creates the firewall or the increment point which revolves around the core business, three indispensable.