The "crisis" of the public comment

A friend talked to me about the Alirang incident, and he thinks that the biggest hit in the current situation is the public comment network, a site valued at more than 1 billion dollars. Another friend in his article also mentioned that the public comments may be the next big acquisition target.

Mainly because of microblogging and micro-letter attack. Although both of these services carry a "micro" word, they are certainly somewhat different in direction. Micro-Bo focus on the broadcast system, micro-letter focused on point-to-point communication system, the former is more suitable to do some of the pursuit of dissemination of marketing, the latter is more suitable for some in-depth communication needs of customer service. In other words, the former can help new customers expand, the latter can implement the maintenance of old customers-if the operation of the appropriate skills.

The public comment net is actually a media website, its main function is transmits the information: whether is the user publishes own experience comment on the Internet, or the merchant pushes the information. It does not involve further in-depth services, such as how businesses should manage their customers. It seems to be a website with a certain social gene, but it's not really.

As a result, it has been hit by social media (micro-blogging) and the network (micro-credit). Weibo media properties are very strong, and the speed of transmission may be the fastest on the internet, but Weibo also retains a certain sense of social relations, not all of the mutual powder is virtual. Weibo and Ali after the strategic cooperation, may have a stronger ability to operate the business Officer Micro, so as to help a great deal of businesses to launch marketing activities.

The main market is O2O, the consumer of local businesses, mainly including hotels and hotels, as well as other local businesses. Weibo does not intersect with it. There are also a large number of localized businesses on Weibo, and even a convenience store under an office building uses microblogs to serve its consumers.

The more powerful pressure comes from micro-letters, one of the commercial routes that micro-letters can now see is directed at local businesses. Micro-Life Membership card-This is actually born in the micro-letter before the service, began to integrate into the micro-letter. There are some problems with the way the service is being charged, but from the point of view, it does see it as a feasible direction. At present, micro-life management background is to allow businesses to better manage its consumers, and then move forward to do some function is also the meaning.

To engage in a business customer management system, of course, is not the core of the problem. The biggest challenge facing the reviews is the two groups of relationships: the relationship between the merchant and the user, the relationship between the user and the user, especially the latter, and the comments are almost blank. Ali engaged in the so-called social electrical business for many years, repeatedly defeated repeatedly war, finally painful determination, took out nearly 600 million dollars, into the social media microblogging, on the one hand, to prevent beauty, mushroom Street continued to rise, on the one hand, or want to expand their business turnover, continue to big electric business. It can be seen how important the relationship between users and users is for "consumption". Lose this ring, reviews is a media site. Make up this link, reviews can be to "service website" deepen-business-oriented services.

But the problem is that two micro-things have actually encroached on the user for too much time. The most scarce attention in the Internet age is now being controlled by microblogs and micro-letters. The CEO of Zhang said that in the mobile internet phase, the public comments may become hundreds of billions (dollars) of companies. Lofty to lofty, but the lost user relationship, let people very doubt it to hundreds of billions of company's path is what.

Baidu is the most likely to attempt to comment on the Giants. Mobile terminals, Baidu's main layout is to map as the core of LBS business, this and reviews to do, more fit. The pure map business itself is a basic service, the imagination space is not too big. But based on the map to do O2O, for Baidu, is an important direction. Mobile traffic occupies the overall flow of 60% of the public comments, Baidu should be quite interested.

Comments the last time the financing was 60 million dollars, the good news is that there is more money to be spent on new projects, but on the other hand, it is also necessary to note that this is the D-round financing. This means that the next step is to put the listing on the agenda (08 was said to be listed in three years, no success), the founder's control may also be a sense of dilution. In such a context, the giant's entry may not be entirely a founder's control, and investors will be able to co-operate with the search for exit and liquidity.

This lack of user relationship media sites, a decade of slow development, in 2013 this time, may face its biggest test ever.

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This article is composed by the main Wei of the ittalks, and welcome to the micro-letter search to subscribe to the public account, or the Sohu News client technology channel subscription "Wei Wave"