The crocodile little naughty fire, Disney also so surprised

Never had a crocodile, like a little naughty (wheres) Such a positive cartoon image, received such a wide range of love. Wherever you are, you can always see men, men, and young men concentrating, trying to help little naughty and its three rubber ducks. After "Angry Birds" rage, "Crocodile Little Naughty Love bath" fire.

This is not at all the original Nyse:dis of Disney.

In the two weeks before the launch of the "Crocodile Little Naughty Love bath", Bart Decrem, senior vice president and general manager of Disney Mobile, who was responsible for developing the game, suddenly received a question from his boss: "I saw a crocodile in the zoo and it was very scary like eating me." Do you really think it's a good idea to use crocodiles as the protagonist? ”

Luckily, the whole team persevered in unison. Otherwise, there is no such situation: Apple App Store in more than 70 parts of the world, "Crocodile Little Naughty Love bath" are ranked in the first pay game. In fact, the best example of popularity is the No. 25 billion download of the App Store.

From the results of the past few years, you may have forgotten that Disney has such a business to develop mobile games. Of the five main lines of the 90-Year-old store, the main gaming interactive media business (Interactive) has been losing money over the years, while the primary revenue from interactive media comes from hosting games and advertising.

In other words, the revenues and scale of Disney's mobile games are hardly worth mentioning in front of a resounding business like Disney's, movie dramas, ESPN, ABC TV, and cartoon images.

Thanks to the little naughty. Bart frankly told Sina technology, "Crocodile small naughty love bath" within three months of income, has exceeded the Disney past launched 30 mobile games combined. He didn't give detailed data, but people familiar with the matter said the January "Crocodile Little Naughty Love bath" in China has downloaded more than 1.6 million times.

Whenever this happens, people are always curious: why is it suddenly so successful?

Looking back at the development of the game, Bart was careful to sum up two points of experience. The first is the persistence of the quality of the game. When the development team said that the completion of the time, he will always ask for one months, the quality can be further improved? The game of 4 stars and 5 stars in Bart's eyes was very different, with a hundredfold distance between small successes and great successes.

And the reason to think of the crocodile bath theme, just because a city sewer has crocodile news, and then along this way to go, joined the hand to cut open the soil, will flow to the small naughty bathtub and so on.

The other is the way of development. The first "Crocodile Small Naughty Love bath" team only six or seven people, development requirements is simple but high-quality games. This is an emphasis on short, low-cost models, but at the same time, Disney does not set any frame restrictions on the team, whether it is a timetable or budget.

The work is more flexible because of the small team size. The design of the game is entirely led by engineers, and even art is also rotated by members, and sometimes the producer is responsible for the work of some engineers. A total of about six or seven months of time, "Crocodile small naughty Love bath" development completed.

These seem to be answers, and they don't seem to be. Didn't this approach be used in previous game development? These are any of the games, you can rely on and copy the success of the path?

"There is no guarantee of success forever," said Bart. In the accidental and inevitable intertwined success on the side of the contingency is, so far he has only met a "Crocodile Little naughty Love bath" so successful game theme, and the inevitable side is that Bart has always maintained an adventurous mentality.

Before joining Disney, Bart, as an entrepreneur, led Tapulous to launch a popular game on the iphone, tap tap Revenge, despite a lot of people urging him to say that the iphone platform has no future and no money for music games. But Bart finally made them speechless.

Disney Mobile Senior vice president and general manager Bart Decrem

"The Heart of my life is the spirit of adventure," said Bart, who says that his industry needs to be creative when it comes to entrepreneurship and Disney, which in itself means taking risks.

Beyond the belief that there is no risk and no success, there is a principle: don't give yourself too much pressure to succeed, or you will become defensive mentality. Bart told Sina technology that adopting a conservative approach may guarantee a business's survival, not failure, but it is hard to have a sensational success.

In the planning of the Disney move this year, 10-12 new games will be launched. Most of the characters in the game will be Disney's existing character image, but there may be one or two of them will be to the small naughty so, to enable the original new face.

Of course, such a successful "Crocodile Little Naughty Love bath" will not be left behind, the Disney Mobile program to further enhance the experience of the game, in the past few weeks, new content has been released, and in addition to the gaming experience will add new business model. Movie? Around？ or something? Everything is still unknown.

But can compare "angry bird", this kind of frequently launches the new information film, in with the movie unifies, launches the peripheral product and so on aspect very positive game, is the Disney to advance the reference material undoubtedly. This week, the "Angry Birds" Space edition will be officially released. No matter to whom, competition never stops.

For Disney, the importance of mobile gaming business is not about profitability. They are clearly aware that the mobile Internet, social network is the trend, the impact of intelligent mobile device platform for the next generation, has become increasingly important, through this platform to the Disney brand and products, better transfer to the wider population.

"We will be profitable," Bart's confidence comes from the increasing penetration of mobile gaming.

It is said that Bart has mastered seven languages, and Sina netizens in the micro-blog interaction, someone asked "Crocodile small naughty love bath" customs clearance cheats, Bart in Chinese blurted out the answer: "Good practice, Day day up." And that, apparently, also applies to Disney's mobile business itself.