The Ctrip of the online travel platform is spreading out around the center.

Absrtact: If say Ctrip the birth of the airline and so on finished the cheese dismembered pieces, that cool news, where to go to the network, such as a number of vertical search engine to eat the appearance of all this more naked sun in the sun. The June or July Sun

If the birth of the airline and other finished Ctrip the cheese dismembered pieces, that cool news, where to go to the network, such as a number of vertical search engine to eat the appearance of all this more naked sun in the sun.

The June or July sun began to be sinister, and the hotter was the online tourism market this year. May 17, Tencent announced a 84.4 million-dollar price acquisition of Art Dragon about 16% of the foreign circulation shares, become its second largest shareholder; June 24, Baidu to 306 million U.S. dollars invested heavily into where the net, become where to go to the network of the first major institutional shareholders; in recent days, Ctrip low-key acquisition of a long ticket network, News of the high-speed train ticket booking has surfaced.

Although the smoke is gradually strong enough to be fascinated by the eyes, but consumers need to pay attention to only the results-who's cost-effective, we go with who! As the "war" escalated, past "booking air tickets, hotel reservations, on Ctrip!" A single big pattern has been broken.

Similar mode has art Dragon Travel Network and Mango net, behind to subvert the potential to catch up with where the net, Taobao, Cool news, online tourism platform of the gunpowder is Ctrip as the center around diffuse. It is not difficult to find that in this "encirclement", Ctrip has been advertised as a "low-cost" positioning has become a misnomer, market share has begun to be a little bit of food. Whether it is passive subversion as a driving force, or their own request to actively upgrade, Ctrip has had to adjust the course to break through.

1

The Commission model is difficult to bear the weight of low price

"In fact, we do not have much cooperation with Ctrip, generally we give them more than 10 points discount as a commission, unless the Ctrip to make their own profits, otherwise there is no price advantage through their booking." "An Intercontinental hotel in charge told reporters that the proportion of previous cooperation is higher because there are ctrip staff at the front desk, by giving out profits to increase the number of on-site soliciting and booking ratio. As it says, Ctrip for the traditional tourism channels, early in the first by enabling consumers to obtain a lower cost of tourism services accumulated a huge customer resources, access to a strong voice and pricing power. But this relies on the extraction commission "eats" the pattern after the competition heats up, unavoidably extremes meet.

"To get a higher commission, Ctrip has to sell at a high price, so its products are always expensive." One industry insider has pointed out. According to the rules, Ctrip in the hotel in the proportion of the Commission is 15%, in the air ticket industry to implement the "3+x" commission model, "X" from 3 to 8, Ctrip is a large procurement, the general extraction of the highest commission, that is, the commission ratio of about 10%. Ctrip The first quarter of this year, net profit amounted to 235 million yuan, of which hotel and airline booking business accounted for nearly 80%. Prior to the calculation of an account, the 2009 domestic air tickets amounted to 200 billion yuan, light to the distributor's agency fees on more than 5 billion yuan. As a result, Ctrip's high commission model has prompted more airlines and hotels to sell more direct channels to lower sales costs, with airlines acting more aggressively, the sources said. Air China had previously planned to increase the proportion of direct sales to 15% by 2012, while Southern Airlines had set a target of 40%.

2

Baidu shares go where the net is doubled

The expansion of these direct channels is hit with the search engine. They do not charge a commission, pay-per-click or only increase payment for earning traffic. Through the search price can be directly linked to direct sales channel network platform, now many airlines have to go where the network cooperation for direct sales, HNA, Eastern Airlines, and other airlines are also on Taobao opened the flagship store.

"We have launched a new hotel marketing program, the core of which is the hotel through the network flagship store to establish their own online direct marketing platform." "Where to go to the net related responsible person tells the reporter, they charge the low amount advertisement fee according to the order, do not collect commission."

A travel agency senior said, compared to traditional air tickets, hotel agents, Ctrip mode cost is lower, and now go where the net wins in the business model, Taobao has a huge flow, their impact Ctrip original low price advantage is inevitable.

Where to go the net clearly says that compared with Ctrip's high commissions, their search costs are significantly lower for suppliers. The reporter learned from the company, from the end of last year, its ticket business in the current one-day ticket volume reached 80,000 to 90,000, has accounted for the overall number of Chinese civil aviation votes 15%, this share has surpassed Ctrip 10%. Hotel business overall growth rate of more than 50% per month, the current China's hotel about 300,000, where to go to the network platform has been able to complete 1/3 of the search, booking services. According to the survey data, China's travel site in March this year, the number of daily coverage, where the net has been ranked first.

And in Baidu Investment, where to go to the net is even more powerful. Baidu related officials to reporters that they choose to go where the net is a fancy each other has a good technology and products, as well as a good brand. "In the future cooperation, we will be through Baidu's box computing platform where the data and content to explore and integrate more products." "The reporter saw, now in Baidu's search page already can realize where to go to the network information search directly."

In addition, Taobao travel platform responsible for blowing snow also said that since the launch of the platform last May, the average daily output by August has exceeded 10,000, December 28 a day out of a single ticket volume reached 26,000.

3

Ctrip exerting high-end tourism market

At the same time, Ctrip's market share has declined. In the fourth quarter of 2010, Ctrip continued to maintain its lead with 49.3% per cent of the market, but 51.2% per cent had fallen by 1.9% per cent compared with the third quarter, the consultancy data showed.

To this ctrip also repeatedly raised the question, with these comparison platform's saliva war has not stopped. For those lower quotes, Ctrip told reporters that these parity sites just provide links, there may be links to small and medium-sized agents, which may be full of irregular operation, out of the problem is no one is responsible. However, they also frankly, now ctrip more energy in the comprehensive integration of resources to promote the work, "we have developed to the present, the biggest advantage is in the allocation of resources." Airfare and hotel relatively simple, but tourism is covered to many aspects, this year launched the ' travel around the world 60 days ' is a result of resource optimization. "This is an important step in Ctrip branding, and it also demonstrates its ability and determination to plough deep into China's high-end tourism market," the official said.

According to Ctrip's earnings in the first quarter of this year, the company's other revenues rose to 22% from 18% a year earlier.