The cumulative value of the site is to enhance the viscosity and loyalty of visitors begotten

Abstract: To achieve long-term and effective visitors visit, so that visitors become the owner of the site, is the webmaster efforts to achieve the goal. The loyalty of visitors directly reflects the establishment of the site visitor relationship chain and the maturity of the site development. How to effectively improve the site to visitors

Visitors to achieve long-term and effective access, so that visitors become the owner of the site, webmaster are trying to achieve the goal. The loyalty of visitors directly reflects the establishment of the site visitor relationship chain and the maturity of the site development. How to effectively improve the site on the viscosity of visitors, webmaster are very concerned about a key issue. Many webmasters want to improve the viscosity of visitors through technical aspects, such as art, SEO and function, etc. However, the author believes that the technology to the site operation is always an auxiliary means, only the intangible value of the site is really able to attract visitors long-term effective link. This paper focuses on the identity of visitors to the site value is the key indicators of site development.

One, site value accumulation is to enhance the visitor viscosity and loyalty Begotten.

What is site value? The author believes that the site value refers to the site as the object can meet the interests of other targets, we in depth evaluation of a site value can be divided into brand value, content value, flow value and can expect development value. In the site value, the most important is the content value of the site, other values are based on the content value. The content value of the site directly reflects the location of the site, the visitor group and the direction of development. Visitors to the site is most concerned about what the site can provide them with what kind of content, can meet their needs, therefore, the content of the site to show the value of visitors, whether it can attract visitors to browse many times, whether it can allow visitors to participate in the site's content construction, determine the potential of the site development. The continuous accumulation of site content value, you can achieve the site content to meet the needs of visitors multi-directional, multi-level requirements, so that visitors can think of a certain demand, will enter your site visit, the site's visitor loyalty will be greatly improved. At this point, although not on the site has a brand value, but, visitors to the site's many memories will create brand value for the site to establish a foundation. The visitor's recognition of the value of the site, simply put, is the visitor in a certain interest needs to meet, the first time to think of your site, access to your site, this is based on the content of the site can fully meet the needs of visitors, that is, the content of the site is valuable, Visitors to the site provide the content to meet their needs of the value has been recognized.

The establishment of the visitor relationship chain is an important way to realize the value identity of visitors to the site.

The active degree of the site is directly reflected in the communication between the visitors, the frequency of communication, a single visitor's visit, only the site and visitors interaction, and can not be used as an assessment of site activity is the only criterion, two-way or multi-directional interaction between visitors is the real meaning of the interaction. The value of the site content is not simple by the webmaster to edit and maintenance can be completed, the content of the webmaster release is only the webmaster according to their own analysis of the needs of visitors, and can not fully reflect the multi-level, multi-faceted needs. Only the content provided by the visitor can fully reflect the needs of the visitors, and the content of the visitors is more relevant, more responsive to the needs of other visitors and more likely to resonate with the visitors. Interaction between visitors, the establishment of friends, visitors will be the site for the bridge to communicate, so the formation of the visitor relationship will be the site to play an important role in cohesion. As the relationship between visitors becomes tighter and larger, the chain of visitors will gradually form, visitors to the site as a link to communicate and exchange, or happy, or angry, or silent, or share, or call, are in the construction of site value, unknowingly visitors will be more and more recognition of the value of the site, The site becomes the place where visitors stay for a long time and become a platform for visitors to share their experiences. The formation of the visitor relationship chain, the emergence of the visitors ' core members, the positive pay of the star members, the value of the site will be better accumulated, can attract more visitors to the site value of recognition, visitors will be expanded, the site will gradually move towards a better direction.

Third, the visitors to the site of the value of the identity and the formation of the relationship between visitors directly affect the site profitability.

Webmaster operators to operate the site is profitable, no matter how you operate your site, the final implementation to the profit, the site is not profitable, there is no development. The identity of the visitors to the site value and the formation of the visitor relationship chain are mutually reinforcing, the value identity can let the visitors actively share their experience, enhance the value of the site, enhance the value of the site, can attract more visitors, and form a wider chain of visitor relations. The cultivation of visitors ' relationship can help visitors ' self display Consciousness, human vanity and self-identity consciousness, promote the ability of visitors to share skills, enhance the accumulation of site value, and the gradual enlargement and perfection of the visitor relationship chain will greatly enhance the value of the site. The main body of the value identity and the visitor relationship chain is the visitor, the visitor is the key of the site development, the stationmaster is from the direct thorough promotion first visitor starts to operate the website. Value and relationship mean profit, because value and relationship circle is the condition that the site profit cannot be lacked. For example, the qualification of the account, is the site of a profit model. The visitor relationship can be directly expressed as the transaction relationship, the transaction is the transaction between people, the change of the visitor relationship into the transaction relationship can realize the profit, for example, collect the intermediary fee from the visitor transaction, can realize the website profit. Therefore, as a webmaster must actively deepen the promotion of visitors, rather than stay on the surface.

The value of identity means that the visitor viscosity, the visitor viscosity means the possibility of the establishment of the visitor relationship, the formation of the visitor relationship circle, will gradually promote the value of the site, the value of the promotion will lead to a wider circle of visitors to the establishment of the cycle, the site to achieve profitability becomes anything possible Accidentally share a Quick 2000 words content, I hope this article for everyone to help.