The current CFM effect in the video industry of the lunar season

Not long ago, le see 2015 "State • Screen • Sheng •" Marketing will be launched in Beijing, the meeting announced the "Homemade Lunar festival season" concept, especially the industry concern. In the video website, the music network takes the lead in the "Heart of the Sheep of the goat" "Homemade Lunar New season" concept, planning three broadcast belt, launched the eight themes of self-made content, and announced will be based on the ecological vertical industry chain, integrated layout of large ecological IP project resources. Some insiders believe that the "homemade Lunar festival season" of the proposed, will drive the overall video site from extensive operation to refined deep into the evolution, but also in the current fierce competition environment, the industry development trend to mature signs. Le vision self-made presents the CFM effect, the heart of the sheep of the goat's homemade lunar festival not long ago, le see 2015 "State • Screen • Sheng •" Marketing Beijing station to start, the announcement of the "Homemade Lunar festival season" concept, especially caused the industry concern. In the video website, the music network takes the lead in the "Heart of the Sheep of the goat" "Homemade Lunar New season" concept, planning three broadcast belt, launched the eight themes of self-made content, and announced will be based on the ecological vertical industry chain, integrated layout of large ecological IP project resources. Some insiders believe that the "homemade Lunar festival season" of the proposed, will drive the overall video site from extensive operation to refined deep into the evolution, but also in the current fierce competition environment, the industry development trend to mature signs. With the CFM effect, the heart of the goat is the first to set foot in the field of homemade net play, the sensitivity of the market is obviously superior to other competitors. In the first by virtue of self-made drama to succeed and attracted rivals to emulate, music as a pioneer in the industry, will be a number of homemade projects packaged, offering a "homemade lunar festival season" concept, causing widespread concern in the industry. According to the relevant experts, Clebrate-fast-mature has already presented the "CFM" effect in the field of the Lunar Festival economics. The so-called CFM effect, refers to start from the backward stage, with the help of the new Lunar new period in the crowd concentrated stage to promote, successful attract attention, causing more people to pay attention to the market bigger market, and constantly iterative evolution eventually to the market height saturation process. From the Lunar Year Comprehensive Arts (Spring Festival Gala) to cultivate the market to the comprehensive arts market full maturity, from the lunar year film to the film industry high-speed development, has confirmed this effect. This effect will be more pronounced under the influence of the Internet. Le view of the practice is to set up a number of quality-self-made content packaging, for the fan operation, accurate locking user groups, the realization of multiple screen coverage to meet the needs of users to view the scene, a fixed period of broadcast, forming a user to watch the closed loop. 2015 homemade lunar novel season, as the official said, in order to meet the needs of netizens in different scenes to watch demand, homemade lunar novel season prepared a variety of themes, different types of quality-made content, to ensure that users in this period can be viewed by moving the end of the fun skits, When the family together can watch a fine documentary or long play, in addition to the carnival theme of the baby talk show, no matter what kind of demand can be met. The list shows that "homemade Lunar festival season" includes the art of the King Wu Self-editedThe mobile drama "Ashan to see", Business topic Queen Tamaka's Women's documentary "Thank You, New York", and China's first star love reality show "married 10 weeks"; Based on the Chinese traditional culture field of the phenomenon-level documentary "Heirloom", the campus inspirational drama "Super Teacher StB" second season, Thriller Suspense network drama "Chao Nei No. 81st", comedy "Sand Monk Diary" and Meng Baby talk show "first-grade City hall" and other eight major themes in the column. insight into user viewing habits, planning the three broadcast belt to put forward the "homemade Lunar festival season" concept, is not the first time in the music period operation of the Force. As early as the beginning of 2013, Le Vision has initially changed the network of self-made industry, to create "music as the midday homemade theater" brand. The results show that the top ten online dramas of 2013, with 6 of them selected, are equivalent to reshaping a gold profile in the virtual world. 2014, more successful launch of "STB Super Teachers", "learn elder sister know" and so on a number of word-of-mouth hit drama. In addition, based on the successful operating experience of the "music-and-lunch theatre" in two years, as well as video user habits of large data accumulation, le Vision network will be planning three major broadcast belt, including "midday Homemade Theater", "Midnight Homemade Theater", "Weekend home theater" and other operating hours, for different target users, subdivide different types of homemade content, The introduction of the time, relying on the music of the eco-led video industry development.