The current demand for hand travel is high, explosion-type growth

Experts believe that, although the current hand tour demand is high, the explosion of growth, but most of the company's valuation is deviated from the performance, once there is a company financial losses, the hands of the industry or will be "hair-trigger"

Newspaper trainee reporter Chen Yan

Thursday 7:30 A.M., early peak, Beijing metro line Line 8 departure Huilongguan East Street station, according to the securities daily, the average passenger is 30 years old and up and down, "squeeze" on the subway, whether sitting or not, the first thing most people do in a car is to take out their mobile phone. Some brush micro bo, some chat micro-letter, some plug headphones to see the film, there are people dedicated to play the game.

Yes, smartphones have become an indispensable entertainment tool, while hand-swimming is a good way to kill time.

"Different from the page, the end of the tour will let the player ' indulge ' in it, the hands of the operation of simple, most of the mechanical game, suitable for playing in a fragmented time, with a good accompanying effect." Le Zheng Media Research and Development consulting director Peng told reporters.

It's no wonder that the capital markets are so popular with young people. Over the past few months, the concept of hand tour broke out, "The first demon stock" in the early April, the more than 10 block rose to today's more than 40 pieces, up three times times. In addition, involved in the hands of the media company Zhejiang newspaper Media, Bo Rui spread, etc. announced after the acquisition, the stock price soared.

On the evening of July 23, Huayi Brothers announced 672 million yuan to the domestic third largest hand tour company Silverside Technology 50.88% of the equity income under the command. The next day the company shares after the card, the price of a word trading. Yesterday, when the media unit as a whole callback, Huayi Brothers shares a solo show, opening and now a word trading, reported to be closed at 34.55 yuan/share.

"With the popularity of smartphones, the current demand for hand travel is exploding, but most companies ' valuations are off track." Still, there is a lot of capital rushing in. "However, once a company has a financial loss, the industry may be ' on the verge of a trade, '" said Zailing, a researcher in the culture industry of CIC. ”

Zailing predicts that the hand-swim "bubble" will burst after a year or two.

Game will Chenghua brothers core business

"Unlike previous investment in Palm technology, we will become its controlling shareholder after acquiring Silverside Technology, and Silverside technology will also be incorporated into listed companies as our holding subsidiary." One of Huayi brothers insiders told reporters.

In June 2010, Huayi Brothers, with its own capital of 149 million yuan investment in Palm technology as its second largest shareholder, the investment has brought more than 1.4 billion yuan to the Huayi Brothers floating surplus. A few days ago, huayi through two times to reduce the palm of the stock is profit 351 million yuan.

Huayi apparently tasted the sweetness in the investment of the interest, and this spend a huge sums of money to buy silverside technology, also have the industry speculation Huayi will help silverside technology listing, and so on after the company listed value-added, and then earn "difference".

However, Huayi Brothers wanted to "catch" this time. The above Huayi insiders told reporters that in recent years, hand tour business broke out, and the game business and the company's film and television business Fit High, "in the future, the game business will become one of our core business."

Some people in the industry believe that most of the game companies are in the "burning Money" state, can make money is a minority, investment risk is huge. and Silverside technology in the early years, although the West Tour series as a brand support, but the data show that in the first half of 2013, more than 80% of Silverside technology revenue from its flagship game "Time Hunter".

"Silverside Science and technology future operating performance is expected to remain dependent on a small number of key products, the changes in operating conditions will lead to silverside science and technology operating performance to produce greater volatility." "Huayi Brothers in the announcement admitted the risk of the acquisition.

In this respect, silverside technology commitment, from 2013 to 2015, the company realized the deduction of non-recurrent profit and loss attributable to the parent company's shareholders of the net profit of not less than 110 million yuan, 143 million yuan, 186 million yuan.

"Huayi Brothers also want to learn from the Hollywood model, through the ' video travel combination ' for its film and television copyright to find another export, the development of game business, is huayi to do film derivative products of a link. "Zailing thinks.

However, the said Huayi insiders stressed: "In the future, the game is not only our film derivative products, it will become the group after the film, TV series, artists plate after the fourth profit wagon." ”

How long can the "bubble" of hand travel hold?

A silverside technology executive told the Securities Daily that the reason for not listing separately was because the company was not good at capital. He said: "The Silverside team is good at playing games, not good at the capital field, we hope to focus on the development and operation of the game, to better serve the players." ”

In Zailing's view, today's IPO environment is obviously less optimistic than it was in the game industry. "When the A-share IPO will be opened and the future is uncertain, and the gaming industry is a light capital operation, the possibility of listing is small." ”

So, looking for a good performance listed companies as a "backer" via listed, it is a "curve to save the nation" approach. Therefore, in the first half of this year, Bo Rui spread, palm interesting technology, Zhejiang newspaper Media, Datang Telecom, the United States and culture, Huayi Brothers and other 6 listed companies issued a takeover or to buy a game company announcement.

It is noteworthy that the above announced acquisition premium rate is generally 10-15 times, the high premium valuation has become an indisputable fact. "As with movies, the investment in game products is also ' gambling '," he said. However, once successful, the rate of return will be explosive. Peng said that the current hand tour, like two years ago, online games.

Perhaps it is this "gambling", so that investors know that the hands of the industry to keep the "bubble", still not hesitate to "bet", Play is heartbeat. and online games today may be the hand of tomorrow, in a year or two after the early peak of the subway, passengers are keen on perhaps another form of entertainment.