The current ebook is far from the profit ideal

Abstract: In the tiger Sniff "Han Wang has been exhausted, when, Jing Dong, Taobao learned to learn Amazon?" The electronic book in the eyes of ordinary users the Warring States took stock, summed up China's reading market, compared with the developed countries, or in the spring and Autumn period. Each family

In the tiger sniff "Han Wang has been exhausted, when, Beijing east, Taobao learned Amazon?...... Ordinary users in the eyes of the electronic book of the Warring States "will be the pros and cons of the inventory, and summed up" China's reading market, compared with developed countries, or in the spring and Autumn period. The development of the family can only see the good fortune, into the King defeated or Bad said. But watercress and look more. It is my best bet and the only two domestic bookstores that support the Kindle. ”

According to the "Beijing News" report, the current E-book is still far away from the profit ideal, because sales can not cover the cost of production, Tiger sniff The article was excerpts:

At the end of 2011, e-books were online, and sales were more than 3 million in the year to the end of 2012, but the cost of processing e-books was nearly 5 million, which is one of the great challenges of being an ebook in the past year. In fact, many e-book platforms, including Jingdong and watercress, face the same problem.

When Vice President Wang mentions the cost of processing is a common problem facing all E-book platforms at present. Douban Reading Communication Manager Dujia said that watercress is now mainly two parts of E-books, part of the original author contributions, the other part and when the same as to take resources from the publisher, take resources involved in the publishing house to provide the original documents of the heavy typesetting, so he must have a certain amount of human input. And watercress reading is typesetting, proofreading, annotation has its own specifications, regardless of the content provider in what format to provide content, they must be again typesetting.

Advice

When: The government pays for the transfer fee

Wang's proposal is that the government can afford to pay for the processing costs of e-books. He wants the content provider to complete the processing, the cost is supported by the government, then can be entrusted to a number of enterprises to sell, rather than now by the platform themselves to complete the transfer, repeat the work of wasting social resources. Wang said: "The government can use not too much money, the foundation to do a good job, the entire digital industry, the foundation of a solid." If the government is not only willing to fund the support, but also to guide the processing of digital products, so that there will be products, with products will open up the market, it is possible to let more people understand acceptance. ”

Jingdong: It's a business act, and the government doesn't have to pay.

Jing Dong Net ebook owner Liu Yan is not too optimistic. "I think the government is very unlikely to solve it because it is a business act," he said. The government's money is taxpayers ' money, and taxpayers ' money should solve some public problems, not commercial problems. In addition, the platform to do the conversion is difficult to take care of the uniqueness of the product and innovation, by the content of the production side can absorb the comments of editors and authors, in the conversion to add their ideas, which is more appropriate. ”

Hundred nets: The main reason is that the market is not up

"This cost is nothing at all," said Cheng, a publishing portal to the Hundred-way network. "It is the equivalent of printing and typesetting in every book, and the cost of printing traditional paper books is much higher than this." "E-book typesetting can be done, in fact, even if the outsourcing is not much money." Now the foreign e-book market has done, there are many publishers to do their own, more outsourcing, so the cost is lower. ”