The current network marketing wave of video marketing

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Throughout the current network form, network marketing in the three pillars of marketing: micro-bo marketing, SEM, video marketing. Here I would like to introduce the third, that is, video marketing. Maybe you will say video marketing you have already done, but I think the video marketing wave has only recently been fired fiery, especially Lin Hi-che to Mr. Hong an interview more make the wave of video marketing is pushed to the peak, the following is the author of video Marketing Simple exposition:

The advantages of video marketing

Video Marketing wave is not no basis, the previous video marketing used is not so broad mainly is not found his advantages, video marketing Advantages: A simple sentence to elaborate on the central idea of an article, is concise; video eliminates the visual fatigue that the net name produces to the word; The video has the innate rank superiority to the search engine and so on. Here I want to use video marketing to explain the advantages of video marketing is the inevitable trend, and the wave will start with the waves, more and more fierce.

Video Marketing Category

The category of video marketing is the author according to the source of video sources (specifically: according to the video content and the provision of services or products are targeted) to do the simple classification:

Technical video marketing, technical video marketing is the webmaster according to their own mastery of the technology in the form of video display in front of customers, through a variety of advertising elements to guide the client side to our website, if you do not do a similar technology site, the conversion effect may not be so obvious, but if you do on the volume, the effect is significant, So this kind of practice is also adopted by many stationmaster, especially some local sex site.

Relevance Video Marketing, this is the three video marketing of the most relevant and most popular video marketing materials, webmaster through their own products or services targeted video marketing results are most significant.

Entertainment video marketing, compared to technical video marketing, its audience is more extensive, relative to the relevance of video marketing, although it is not targeted, or even targeted, but the effect may be more than.

Video Marketing Steps

Through the category of video marketing we have a general grasp of the source of video marketing materials, so specific how we should carry out video marketing, the following is the author's summary of the video marketing development steps:

Production of marketing video, technical video marketing for the production of video is relatively simple, that is, according to market demand combined with their own technology to develop video production; for relevance video marketing is familiar, that is, for their own services or products targeted video production; for entertainment video marketing is more complex, That is, the source of entertainment materials dazzling, but we do is "hot", the author recommended the choice of Baidu Cloud list, podcast network video browsing volume rankings, the latest Hot TV series (avoid the problem of the proposed title plus "notice" two words), of course, advertising elements of the interspersed is essential.

Mining video release, the author recommended the release of the video Sina Weibo, potatoes, Youku and other platforms, followed by the author would like to emphasize on Youku to the album, potatoes in the form of beans to show (this is mainly standing in the ranking optimization of the definition).

Optimize marketing video, for different distribution of the optimization done is different, micro-blog title written on the line, for potatoes and youku this kind of search engine as the main guide line of the platform to recommend the title, description and label for reasonable optimization, here I do not introduce. Release marketing video, the release of marketing video is for the second step mentioned to the release of the published is the basic, do not need to introduce, here the author would like to emphasize on the video late effects and rankings and other related data analysis statistics, and then good video marketing has a better grasp.

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