The current situation and development bottleneck of the electric quotient of adult supplies

This article source: Billion Bang Power network

and other electric dealers high-profile scurry different, adult supplies electric dealer has been in the vague survival.

But this kind of poker-face does not necessarily mean "muffled". After the rapid growth of the initial stage, the adult supplies electric quotient into a difficult climbing period, many businesses have begun to show hearted mood.

"The Spring Hall Ox is not cow?" he said. It took 9 years to achieve the current level of magnitude. We little fish shrimp, in troubled waters is getting more and more difficult. "The owner of an adult supplies electric dealer who has withdrawn from the stadium said.

The above people said the Spring Hall is a veteran of the adult goods shopping mall. Although there is no public data, according to industry sources, the annual sales of the spring Hall is roughly 20 million to 30 million. This size is already counted as one of the most vertically used adult products.

According to billion power network to understand, Taobao market, the largest adult supplies Electronic business annual turnover has broken billion, occupy Taobao adult products market share of 10%, its volume has reached the point of the price can and well-known brands Durex.

Still, businesses are struggling to get into the growth bottleneck by not being able to advertise. For example, Taobao, its recognized marketing tool "through Train" has a clear stipulation, not to promote sexy underwear outside the adult goods products. Similarly, the station outside the marketing channel for adult supplies advertising has a lot of restrictions, in particular, product name, variety, display methods, such as other categories can not be promoted.

Most sellers can only through the traditional search engine marketing or Webmaster Alliance way to play a variety of edge to marketing. For the gradual rise of social marketing means, it is obvious lack of sustained and stable flow. "Mostly belong to the band of the detonation, can bring word-of-mouth, but the conversion effect is poor." ”

On the other hand, the cost of social marketing has to be taken into account. A person engaged in mobile apps for adult products bluntly, the company team a total of 10 people, to specialize in responsible for social marketing talent, salary at least four thousand or five thousand, plus a variety of large forwarding, spending a lot. "For the same price, just go to the app Store to brush the list." ”

Industry standards have not yet established market mix

Another let the adult supplies electric quotient is quite vexed is, although the line on-line is in the orderly slow advancement, but the related industry standard but has not been able to establish, directly causes the whole market the cohabitation.

In the absence of guild regulations, the uneven quality of goods and services is the biggest problem for the electrical quotient of adult products. In particular, some spray, essential oil, injection supplies, prices up to hundreds of, down to dozens of, the efficacy of the instructions, the use of methods are lack of strict regulations. "Most of the products are made of flour, which, while harmless, is a real fake," he said. ”

"On the adult supplies, in addition to the illegal can not sell, the other is not limited, there is no clear norms, business difficult to master the scale of each platform." "Businessmen pointed out that for the adult supplies, electric business platform-related business units buck each other, no one is willing to issue a certificate for the business, which will lead to businesses at any time may be rectified.

According to business memories, 2008, Taobao in order to standardize the market, once the market for adult products shuffle, and clean up a lot of shops. "Although it is just needed, but sensitive after all, no one wants to step on the Thunder." So in other people's platform is always difficult to guarantee the dominance, entrenched in the market for a long time. ”

Mobile End or emerging market

Industry to billion power network points out that, given the complexity of industry and category, the mobile end of the privacy and portability than the PC side may be more able to meet user needs.

Especially in the three or four-line city, the demand for adult supplies is particularly strong. And these networks are covered in areas that are not yet well thought-out. Users are more accustomed to the use of mobile phone orders, but also for the adult supplies mobile power manufacturers to create an objective possibility.

According to the Billion power network, some are currently engaged in mobile electric business entrepreneurs, have started from the category of adult products, quickly find users.

"Now look, and Taobao competition is difficult, regardless of flow or product richness, advantages are insufficient." and Taobao platform, the market is difficult to control, rather than avoid, in the mobile end of the curve overtaking. Said the personage frankly.

Obviously, the mobile application User Portal has a considerable degree of monopoly, who can take the lead in the card position, you can master the user. "After all, you won't download more of the same app, and there's not a lot of people involved in this area. ”

In addition, compared to the low access threshold on the PC side, the desire to enter the mobile field of adult products requires a higher level of entrepreneurship, including product development, audit time, team experience and so on for the leader to win enough time. "Internet giants tend not to meddle in the industry too much, while traditional adult supplies are Yu Jianyong, and in the short term it is difficult to adjust." "An app developer who has gained a career in the industry says it's easy to achieve tens of millions of levels of revenue in a year of moving adult supplies."

This article is reproduced from the Billion Bang Power network: http://www.ebrun.com/20130129/66965.shtml