The current situation of Chinese Internet cafes is facing downward trend

Absrtact: An Internet café named Pole is located in an alley in downtown Taiyuan, Shanxi Province, 15th 5 o'clock in the afternoon, only seven or eight people in the net bar. Now come to the Internet café more and less customers, so I can only transfer the Internet bar out. The net

A "pole" of the Internet Café is located in Taiyuan City, Shanxi Province, an alley in downtown, 15th 5 o'clock in the afternoon, the Internet Café only seven or eight people. "Now come to the Internet café more and less customers, so I can only transfer the Internet bar out." "The operator of this internet café Wu Yongcheng helpless to say. In the Internet café industry has been playing for 10 years, he looked at the Internet café in the desolate situation, unavoidably heart-born retreat.

According to the Chinese Ministry of Culture in 2012 issued the "2012 China internet Café Market Annual report," The number of Chinese Internet cafes in 2012 was 136,000, down 6.9% from 2011. About 10,000 internet cafes closed in China in 2012, the first time since 2004, the number of Internet cafes has declined.

1995, China's first internet café "3c+t" set up in Shanghai, after nearly 10 years, Internet cafes have sprung up all over the streets of China's cities, the rapid rise of internet bar industry. 2000 years later, with the popularity of online games in China, internet café market is increasing day by day. Coupled with high computer prices at the time, making Internet cafes become the preferred place for people to surf the internet and play online games, the Internet Café industry entered its heyday.

Wu Yongcheng's Internet cafes opened in Taiyuan in 2003, recalling the scene at that time, Wu Yongcheng difficult to cover the joy. "At that time the Internet Café daily traffic can be used to describe the full, especially after 5 o'clock in the afternoon in line waiting for the person on the machine there are dozens of people." At that time came to the Internet cafes are playing games young people. Due to the profit of Internet cafes at that time, the Internet café market is increasingly competitive, and the price of online has fallen. From 2005 to 10 yuan per hour has fallen to now 2 yuan per hour. ”

and Wu Yongcheng have the same encounter "new power" internet café owner Cho Xin said, now the Internet café a year's rent to 400,000 yuan, the monthly labor wage of 35,000 yuan, the monthly fiber broadband fee of 10,000 yuan, electricity also more than 10,000 yuan. In addition, as the game software updates more frequently, the Internet Café computer hardware equipment Update frequency is also getting faster, the monthly cost of at least 80,000 yuan. Compared with 10 years ago, the operating costs of the Internet café industry have doubled, while profits have been falling. A computer used to earn 30 yuan a day, and now has less than 10 yuan in profit.

In this respect, Taiyuan Internet Café Industry Association president Li said, the Internet café operating costs of the rise in fact is not a fatal factor, the gradual decrease in Internet café traffic is the fatal factor leading to the decline of internet bar industry. As a terminal of many industries, the development of Internet cafes is most obviously influenced by policy and market factors in macro environment.

Li said that in terms of policy, Internet cafes real-name, minors online supervision, internet cafes multiple supervision, licensing and other policies have more or less affected the development of Internet cafes. But in the market factor aspect, the net bar demand reduction is the biggest factor. Now able to intervene in the Internet mobile terminals a wide range of laptops, mobile phones, tablets can access the Internet and to achieve the basic needs of people's daily access to the Internet, coupled with the gradual decline in computer costs in recent years, more netizens choose to buy computers at home, so the demand for Internet cafes has gradually decreased.

"Now come to the Internet café mainly if some just to the field does not have a fixed place of the workers, and some are like to play a large game of young people." Cho Xin helplessly said. In the Internet search Taiyuan Internet cafes transfer information is updated every week, only 58 of the city to show the December 2013 transfer of information more than 30. According to the statistics of the Bureau of Culture of Taiyuan, there are 670 internet cafes registered in Taiyuan, of which more than 80 are in a semi closed state.

According to the China Internet Network Information Center released in July 2013, "The 32nd China Internet Development Status Statistics report," The end of June 2013, the size of the Chinese Internet users up to 591 million. Among them, the number of mobile internet users is 464 million, the proportion of netizens using mobile phone is 78.5%, while the proportion of Internet users is down 5.5%.

Li said that the current situation of Chinese Internet cafes is facing a downward trend, coupled with the rapid rise of mobile internet terminals, making the Internet café industry more depressed. Although talking about the Internet café industry tomorrow, more than 80% of the Internet cafes operators think that the Internet café industry has become a sunset industry, but each industry has its own glory, the Internet café operators need to change according to the current market demand, to develop new business model, so as to find a new way of the Internet café industry