The current situation of fresh electric dealers: the development of concept fire is difficult to break through

More and more giants and capital into the fresh industry, the prospect of a good. In the "Internet +" policy background, agriculture by the Internet to transform the potential of huge, may be the next Tuyere pig. But the reporter yesterday from "China Agricultural Fresh Electricity Business Development forum" to understand that the country's 4,000 fresh electricity companies, only 1% to achieve the profit, the vast majority still in the loss or flat.

Status quo: The concept of fire development is difficult to break through

With the rapid development of agricultural fresh electricity business, the number of agricultural fresh shopping malls, online stores surged, the major network giants have dabbled in agriculture: Beijing East and Ali began in the agricultural fresh market gongchenglvede, every day orchard, the original life, I bought a network have found financing.

A head of the company said, but in reality, the country's agricultural fresh in the electricity quotient still accounted for a small, local agricultural fresh trading platform has a small, weak pattern. People born a person in charge Qiang said that the field in fact, we have not been a great breakthrough, because encountered a lot of pain points, such as non-standard products, supply chain is difficult to improve and loss of a very large, high distribution costs, high customer prices and can not be free of distribution costs lead to the low frequency of customer purchase, these severely limited the development of agricultural fresh electricity dealers.

Although the development of fresh electricity business has been more than two years, but the statistics on the Forum yesterday showed that more than 4,000 of the country's health and fresh electricity business enterprises, only 1% achieved profits, 7% huge losses, 88% a slight deficit, 4% flat.

Loss reason: The loss is too large per single logistics cost 40 yuan

Insiders revealed that the fresh gross profit margin is very high, is to attract businesses to enter a large number of reasons, the company's low margin has 30%~40%, high Tatsu 80%~90%. Reporters in some fresh web site to see, half a catty heart will be about 10 yuan, the price is more than a vegetable market more than one times.

But business people said that making money is not easy, in fact, the production of fresh electricity business chain is too long, including planting, selection, packaging sorting, logistics, loss and marketing, such as six major links.

The industry has statistics show, whether it is a proprietary distribution or third-party distribution, the current loss rate of fresh electricity manufacturers in about 10%, some even reached 30%, while the offline entity fresh supermarket loss rate generally controlled within 5%.

The actual loss may be greater. Yesterday, a person in charge of the Valley banquet Zhang Youting For example, the national Organic Fresh 2013 output value of 80 billion yuan, sales of only 25 billion yuan, most of the product loss lost.

Some of the electricity dealers said that many links are not rely on the power to solve, the core of which is that the cost of distribution is too high, the cost of raw cultivation itself is actually not high, the general purchase price is probably 20% of the price.
Lack of cold chain distribution capability

In contrast, logistics costs are surprisingly high. Many electric companies build their own logistics and distribution to ensure the quality of service, but lack of cold chain distribution capacity, a lot of ice preservation, only a handful of electric chambers in the urban use of cold chain car, sent to the major outlets, and then the last one kilometer distribution network.

In the industry, the fresh electricity business to reach the state of blowout, require businesses to be able to do the customer unit price of 50 yuan, which means that logistics costs are very low, or even free shipping. But so far, some of the fresh electricity manufacturers because they still stay at 40 yuan per single logistics costs, resulting in high costs, they can only set the customer unit price of more than 100 yuan, scare away a lot of customers.

Platform Electric Quotient: Cat, Taobao, Jing Dong, a shop, Amazon.

Own base + Home matching: Dolly Farm, is the Valley organic, Noah Organic.

Own base + procurement + distribution: Tuo Tuo work Club.

Procurement + Sales site + distribution: Shun Fung optimization, originally living, Cofco I buy nets, Fu Tian nets, easy fruit nets, family and so on.

Supermarkets under the comprehensive electricity business: SAM members online store, Yong-hui half the sky, Tesco Online shopping mall.

Single classification of professional sellers/platform for businesses: agricultural network, every day, such as orchards.

Six major models

Solution: Shorten supply chain time

Business people said that fresh electricity companies can get rid of losses or to see customer marketing ability, sales of large only line.

And some large electric business platforms are also looking for solutions. Cat people said, because fresh goods are non-standard goods, there is a clear seasonal characteristics, so its distribution capacity to measure the level of a network of electrical business Platform Logistics Benchmarking. Reporter learned that the days of the cat to minimize the supply chain time for seasonal merchandise using C2B pre-sale mode.

With its own logistics advantages of the Beijing-east recently also on-line fresh platform "Pat Home", the company said, will provide users with 3 km within the range of fresh and supermarket products distribution, and based on mobile end positioning to ensure that within 2 hours of rapid delivery. Jing Dong has been in Beijing, Shanghai has carried out a small range of testing, and testing data based on the gradual improvement of the product.