The current situation of mobile Internet innovation from the perspective of automobiles

The day before yesterday from Lhasa, Chongqing back to Hangzhou plane, see the local "Qianjiang Evening News" with the front page in the introduction of a car to share the enterprise, the layout of a big picture of a logo, which says "urban plugging in the".


　　


happened to be, the car-sharing business is familiar to me, the founder also in one of our "garage world" of the no-sector salon did share.


　　


I don't know if car sharing is the best way to manage urban traffic jams, but it should be a great relief for the founders to see the government's affirmation of this model for the first time.


　　


car sharing mode, said to live a little, is not far below you, put a few cars, when you want to use the car, conveniently booking, and then drove away, like driving your own car, the whole process of self-help. Its originator is foreign zipcar,2000 years, 2011 listed, 2013 was A.V.I..


　　


since Zipcar became popular in the United States, a lot of followers soon appeared in the country. Beijing's easy to hire car rental 09 began to take the lead in the first attempt, and then appeared in Wuhan Oumaika, Doodle fast Car rental and start a similar project incubation camp, but these projects so far have not heard of a special performance, but I am familiar with the house, although the scale is not But the operational data of the year have proved the viability of the model, of course, in the existing volume of the premise, one of its average daily rental income has been and Shenzhou rental flat, and store advertising and other operating costs far less than the Shenzhou car rental, and second, it is based on the internet of things unattended technology market feedback is not bad. It is now necessary to verify that, after a large vehicle input, can not maintain the current operating data, as well as the ability to replicate offsite.


　　


Why is the same model, the same market, someone doing well while someone fails or changes?


　　


I have done some understanding of some of the previous projects, my opinion is: car sharing is a typical combination of severity of the model, the success of this model requires at least two genes, one is the ability to fine management, the purchase of vehicles, management, operation and disposal of various links to have a wealth of experience; the other is the internet gene, Shared mode is a natural Internet model, if the traditional car rental company's thinking to operate, will face huge financial pressure, it is difficult to quickly form a scale, without scale, car sharing concept of convenience is difficult to achieve. Ido, Dudu, Oumaika, including the Shanghai (Forget the name), most of the team from the Internet company, has a good online ability, but obviously in the face of the car rental seriously rely on the ability of the heavy asset industry, it seems powerless. Instead it is Hangzhou's car, the team's three founders, one is the insurance company's vehicle claims Center, a second-hand cars from the company, a company from the Internet, such a configuration so that they online can find their own solution, from the current view of the operation is quite good, No wonder the city of Hangzhou will take their model as one of the solutions to urban congestion.


　　


in the previous article, we talked about how to use the Internet to solve the problems of traditional industries, but the Internet is clearly not omnipotent, the Internet is only a tool and means, it must be in the traditional industry and seamless grafting can produce strength, if not to the traditional industry in-depth understanding, but with the concept of integration, Using the heart of the app or the micro-letter to aggregate users, but ultimately not solve the user's actual needs, such a model is frivolous and futile. Whether you are using the Internet of things technology, or the implementation of the micro-letter book, or to the pattern of car sharing such a large concept, the key is that users have not been affordable, their travel is not because of you and really become convenient.


　　


car sharing is about an innovative application of our travel, many other areas have such applications in the bud, especially after the mobile internet, just the combination of people and position, so that the original information presentation has undergone a fundamental change in the PC era is not possible innovation is now possible. However, soft and hard need to be combined, the weight should be affordable.


　　


original title from car sharing said mobile internet innovation