The current situation of social media marketing in the hospitality industry in China

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Recently doing some of the multinational hotel industry social Media marketing case, some experience and share.
The hotel network Marketing has been in a relatively immature and disorderly state, whether it is the first two years of advertising-oriented traditional network marketing or in recent years since the media-oriented social media marketing, are not too much, the specific present the following situation
1. Overall, the hotel industry social Media marketing in the initial state, whether in terms of breadth or depth are not too mature.
2. The local hotel industry than the multinational hotel brand more action, and do better
3. There are some unhealthy marketing issues, such as the false exuberance of the zombie fans of Sina Weibo
4. Most Take: official website + Baidu brand Zone + kaixin/Sina Weibo brand account

Focus on Sina Weibo and net marketing
The status and suggestion of the hotel industry Weibo marketing
1. At present, there are hundreds of hotels in Sina Weibo, but few business
2. The average number of fans is around 1000-3000. Individual in tens of thousands of, but careful observation can find the phenomenon of zombie fans is very serious. No specific roll call, a search to see the know.
3. Most of them are Sina Weibo as a real time to send hotel promotional information brand story platform, very few and netizens interactive
4. Lack of strategies and plans. From most of the accounts are scattered to send some messages, or the official website information copy, from the content behind, we do not see the brand's personality, connotation, no strategy and plan to speak. For a long time, this is the damage to the existing brand image
5. Content creation and excavation capabilities need to be improved.
Weibo is definitely not the official website of the press release cut into more than 10 140 words within the message. From the topic that the Netizen likes to start, combine current hot spot can capture Netizen's heart. This "7 Days hotel chain" microblogging is very good, such as the introduction of Valentine's Day "#将爱情进行到底 next year with you!" Activities and catch the movie "Love" publicity stunt.
6. Do not make full use of the user's own content.
There is a call "hotel test sleeper" account is the hotel account can be considered, more use of netizens "try to live" experience to create Word-of-mouth, than 10 daily, dozens of micro-bleomycin more useful.

The status and suggestion of SNS marketing in hotel industry

Again to see the situation of happy Net, 2009 to 2010, when the great hot, dozens of hotels in Happy brand account, you can see Starwood's several major hotels have established their own brand account but the basic problem of each brand account is to use the Net brand account the most basic page, Sent 10 traditional press releases, in the introductory section linked to the official website. Basically did not have any interaction with netizen, resemble happy net The most fire is advantageous to the reprint of Word-of-mouth marketing, the appraisal spreads are not fully utilized. The number of natural active fans is also very pessimistic.

        Therefore, the hotel industry, especially in the exploration period of social media marketing, do not blindly follow suit, more from professional channels to understand the status of social media marketing in China, learning various platform tools, Serious analysis of the target audience's social media attributes, in order to truly let users "live" into the heart!