The current user volume of MO is nearly 60 million

Absrtact: In the mobile internet age, more and more segments of social application appear, among which, the dating social application as a traditional online dating dating site in the mobile end of the expansion, by more and more entrepreneurs attention. Mo is a representative of this kind of application, main mo

In the mobile Internet era, social applications have more segments, among which, dating social applications as traditional online dating dating sites in the mobile end of the expansion, by more and more entrepreneurs attention.

Mo is a representative of this kind of application, main contact between strangers. According to the latest data show that the current user of Mo Mo is nearly 60 million.

In addition to the stranger, various dating social software springing up, in the Pea pod and other Android applications and Apple App store, enter the word "dating" out of the hundreds of social products. Among them, the video show to make friends with the characteristics of "friend plus" download more than 200,000, and "pet" because of its naked "pay-date" model is staggering.

Recently in the Apple App Store online two social applications-the main acquaintance friend "So-and-so" and adhering to the concept of the fate of the "milk fritters", but also with its fresh dating mechanism, by the industry's attention.

Although these applications generally claim to be a reliable dating software, their functional characteristics, such as burning after reading, knowing people nearby, always make these applications difficult to escape from the fate of abuse.

However, for entrepreneurs, what is called is not so important, robbing users is the most critical issue.

These entrepreneurs see the great need for dating dating, but the difficulty they face is how to dance with existing leaders. Whether they really catch the pain points in the market is a problem they have to think about for a long time.

Dating dating Market is huge

It must be said that the current dating market in China is very large.

From the demographic data, in the 12 years from 1980 to 1992, China's population rose from 1.01 billion to 1.21 billion, adding a population of up to 200 million. The previous increase of 200 million people, the time distance of nearly 14 years. Experts estimate that the next 200 million population increase will be achieved in 2015, with a time distance of nearly 23 years.

In the 1980 to 1992, the surge of 200 million people, the current age of 21-33 years old, exactly the marriageable age, for dating friends have a strong demand for the construction of dating dating market, the main crowd.

It is this group, as the new forces of the current society, bear the pressure of greater work at the same time, on the fresh things have a strong desire to try, of course, dating the way is no exception.

From the "Non-interference", "We Date" and other television dating programs fiery, to Lily nets, century, such as the edge of the site registered users have been close to 50 million, and in recent years in the community began to crazy about the remaining male left-handed jokes, To a certain extent reflects the domestic current for dating the matter of anxiety and craze.

Two times to participate in the "Non-interference" program "soya-bean milk fritters" the application of the founder Zhang Shu said, he grew up in foreign countries, after returning to a great feeling is that dating in China is a very important topic, no matter how old, as if everyone is interested in this topic and needs, they are not for their own objects, is to find a target for their children and friends.

Have you caught the market pain point?

Dating market cakes are big, but the use of automatic or targeted social tools for professional dating is still to be seen as a real piece of cake in today's socially mobile internet world.

First of all, micro-letter as a comprehensive social application has long been in the mobile social domain sedimentation a large user base, the basic realization of the relationship between the target users of the establishment of the chain, and "shake" and other functions can also find the strangers around, promote the contacts between strangers. For the average person, this has been basically enough to meet daily contact and even dating needs.

At the same time, Internet predators have entered a comprehensive social field, Ali Online "contacts", NetEase and telecommunications to create "easy letter", millet "rice chat" is still in, South Korea's "line" also into China, there are a variety of other applications are also lined up. They, according to the company's own advantages, vigorously promote operations.

This is bound to occupy most of the dating dating market. After all, such as "So-and-so" founder Zoe said, "Users always have the ability to do in a slightly possible place they want to do." "What these specialized applications need to do is, to a large extent, Rob users of these comprehensive social applications."

But do they have enough advantages to be the next yy to stand out in the social applications of these giants? This needs to explore the internal mechanism of each application, whether really catch the market pain point.

From the MO said, the application of early growth speed, now for this name is tired, actively seek transformation, from the original pure strangers exchanges, began to exchange exchanges between acquaintances. has created such as groups, message boards and other based on interest UGC functions, and now even open the ability to bind the Address Book. But this scared some users, "in the Mo 3.3. Version binding Address Book function, walk the road of the acquaintance social, fear family friends know I used this thing, immediately uninstall. "A user said.

However, there are also insiders said that the MO now have to change. "Weak relations of the Mo users, most of the daily use of the circle is limited, the original friends efficiency is low, each brush out near the beauty are a few have been greeted and ignored by people, less efficient." Although the user is increasing, but the number of active users has a downward trend ", using the existing user base to transform the integrated social development, may enhance competitiveness.

The main stranger weak relationship of the MO has begun to transform, it is also dependent on the relationship between strangers "fate matching" mechanism is not reliable? This mechanism requires a "two-way choice" to be successful to chat, so inefficient, seemingly with the life of the people at the time of the rhythm is not consistent, and the profit model is not clear.

Then look at the relationship between strangers and acquaintances to establish a chain of mechanisms, and equipped with the burning function after reading, a line will be the title of "Boudoir Honey robbery", so that there are men and women friends panic. A user said, want to know friends, a lot of ways to use the application is clumsy. But the most suspicious of users is that "there are many different circles in each person's life, and if the application is used, these different circles are equivalent to merging into a large circle, it is difficult to have privacy." Is it too tired to be in it? ”

And through video and pay and other aspects of the way to make friends, want to market, at present, it is difficult to have a breakthrough, and legal risks they have to face an important problem.

The dating app market looks good, but if you want to cut a cake, the entrepreneur may still have a long way to go.