The customer-oriented marketing and push-marketing of social media marketing

Thanks to the development of the Internet, the concept of marketing is evolving. Users no longer rely on newspapers and televisions to get new product information because the Internet dominates them. Gave them a new way of discovering products and brands and more timely and cheaper. Marketing is changing from push-marketing (outbound marketing) to guest-style marketing (inbound marketing), while guest-style marketing is a two-way dialogue, in which social media plays a key role.

· 44% of direct Mail has never been opened, wasting time, money and paper.

· 86% of users have been out of TV advertising time.

· 84% 25-34-Year-old users jumped out of the page because of irrelevant and annoying ads

· The cost of pushing marketing is much higher than that of customer-type marketing.

Customer marketing is about sharing and relationships, not buying. Users ' attention is attracted by social media and valuable content, such as microblogs, blogs and videos. These content is interesting, the content is high, has the high value added, can attract the user lasting attention, lets them be more likely to interact with the brand, thus creates the good ROI.

The difference between customer-type marketing and push-marketing

Customer-style marketing is two-way, push-type marketing is one-way

Customer-style marketing is the user to find you, push-type marketing is you to find users

Customer-type marketing advertisers provide value, push-type http://www.aliyun.com/zixun/aggregation/36283.html "> Marketing value is limited

The ever-fading push-back marketing

Push marketing is outdated because of the change of user behavior, people have more and more control over the information they receive. And in the push marketing, the control is in the hands of advertisers

· 44% of direct Mail has never been opened, wasting time, money and paper.

· 86% of users have been out of TV advertising time.

· 84% 25-34-Year-old users jumped out of the page because of irrelevant and annoying ads

· The cost of pushing marketing is much higher than that of customer-type marketing.

So what is guest marketing

The evolution of the social world: customer-style marketing is to let users find you. Instead of you buying media let users know you

Some effective guest marketing skills include content marketing and social media marketing

When interesting, useful and instructive content is combined with the powerful display of social media, it will have a great effect

As content in the social media spread out, will be in other types of Web sites to be widely shared and spread, and be included in the search, have a better impact

Enterprises have begun to invest a lot in customer-type marketing

64% of businesses in 2011 will increase the cost of free media

Spending on corporate blogs and social media has been almost double over the past two years

Advertisers, who think Facebook is important, have grown 83% over the past two years

2/3 of advertisers think corporate blogs are important to their business.

67% of b2c,41% 's business-to-business customers through Facebook

57% get customers through corporate blogs, 42% through Twitter

Customer-type marketing saves 62% of the cost of push-and-sell marketing

Customer-style marketing not only applauded, but also