The cut-in point of website optimization in mall

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Now on the network due to Taobao, ebay and other online shopping malls, more and more fire, online shopping gradually heating up the situation, so that more businesses have embarked on the road to open the Network mall, online shopping has become a regular topic to talk about. Today, I saw a friend in the group sent a comprehensive shopping site, so that we give some suggestions, and promote the way, then the author today on this issue to say, the Mall class site optimization needs to do some (personal analysis, if there are different views, please reply.) )

In fact, website optimization, although different classes, but the optimization of the location, and optimization techniques are basically ça.

I. Determine the type of network shopping station

Do optimization, promotion, SEM, have been emphasized in one place, that is, subdivision. Then the network shopping station, can be divided into the face of different types of netizens. For example: Monopoly women's, Monopoly Zippo lighters, monopoly underwear, and so on net shopping station. If it is a comprehensive type of online shopping, this step can be saved. (Today I am looking for a friend's website, is a comprehensive network shopping site.) )

Second, in-Station optimization settings

First of all, determine the title site titles control around 50 characters. Search engines have a good title, keyword 1_ keyword 2_ 3-"Advertising words", which the next horizontal bar in the search engine to understand the space, keyword weight from left to right in descending order, put in the first keyword weight is the highest.

Description Web Site description control within 80 characters, if the description of too many words in the search engine will show incomplete, the user experience is not good, a glance at the site's key profile.

Home module settings, to let the search engine to see a station is alive, you need to update the content, such as Product Atlas, the latest information, hot spots and so on, put one or two on the home page, on the search engine is better, to help include, update the snapshot.

Third, the content fills, and the outside chain increases

Why should I put these two topics together, there is a way to solve both the content and the chain of the two issues. Content filling, we all know original good, high-quality original better, continuous high-quality original article writing, better than good. (A little nonsense)

Mention of original articles, may be part of webmaster friends will be scratching their heads, will not write. Do not know where to write, first introduced a few original article entry point.

1. At the beginning, you can usually write a one or two original. Initial writing of the original article is best to summarize the form, covering the relevant professional knowledge of all involved, the radiant surface to reach the widest.

2. In the medium term, because the first two articles are very wide, then split one of them, divided into a number of small topics, each topic can be written separately.

3. In the late stage, if all involved are written, then basically writing ability also practiced almost, see the same type of website, or information station, find the latest information, and the fastest real-time hotspot. Each topic can be written separately.

4. Later, the basic can be completely through the previous writing experience of continuous updating of the article.

The above mentioned only content, how to increase the chain at the same time? Simple! Original article, if think the quality of a good selection of several, submit to a few of the same type of information Web site, if the article written well, will form a reprint, to achieve the passive growth of the chain. Note: Each site has a different place, find a way to leave the chain, such as A5 can be changed in the author place for the keyword, add a hyperlink, become anchor text, the article can add a small tail, when reprinted, it will naturally form outside the chain.

Four, the website inside the page interlock

Each article has a theme, for example, when it comes to women's dresses, you can add a matching recommendation: xx shoes. This XX shoes can be introduced briefly, then add anchor, directly linked to this page.

All the content link up, this will increase the spider visit the website time growth, can give it to deepen the impression, to collect, snapshot update, help very much.

V. Site Map Add

Site map should have nothing to say, the homepage put a static page link, this page should have all the pages of the site link. In addition to each page, there should be a link to the homepage, such as the homepage of the navigation button, so OK

Finally, there is a small skill in writing, due to the question of space, the next chapter continues to introduce. Interested friends, please look forward to! If you have different views, you can contact the Spirit Dragon and discuss it together. (Writing an article for a new friend)

Ling Long original A5 Starting author Blog http://www.mylinglong.com/reproduced please respect the results of the workers, retain the copyright.