The danger of making money with big data

Data brokers buy user clicks and shopping information from social media companies and then target ads to the most likely audience. But the Federal Trade Commission (mini-advertisements Commission) and the White House have called for legislation that gives users the right to know what data they are being collected and sold to the company, and warns that data analysis "may be detrimental to the protection of civil rights".

Http://www.aliyun.com/zixun/aggregation/12240.html "> Does data collection really threaten users ' civic rights?

The rise of business data analysis is fuelling social injustice and, in effect, bringing discrimination into high-tech companies. In the subprime crisis, loan brokers were able to easily infer races by combining cookie data from user practices with user data collected from websites such as Bankrate.com, as well as geographical and demographic data. This data collection helps brokers-or hired marketing companies-to target less indebted minorities and African-Americans.

While it is perfectly legal to use multiculturalism and market orientation, it is illegal to discriminate against some people in the loan market on the basis of race. Today, business data analysis enhances the efficiency of target grabbing, but it also raises the issue of forgery-related relevance. According to the National Center for Consumer Law (Consumer), the analysis of hundreds of variables can assess whether someone is risky or reputable, and the statistical lack of explanatory power to the analysis of these variables may have a differential effect.

Mobile payment information, rental payment information, and information on social media can be used as an assessment factor for lending. For example, a faulty car released on social media can also determine credibility. All consumers will be affected by such a correlation analysis, low-income colored people will not be able to obtain good credit, help the poor people to find a foothold is a long way to go.

To deal with digital discrimination, citizens ' rights should be a guide to Big data innovation, allowing companies to show the best results and avoid discriminatory conclusions.

With all the services, goods, information and institutions associated with it, people need to improve their lives, and emerging social networks and technologies can counteract the inequities faced by marginalized groups.

50 years after the enactment of the Civil Rights Act (Libertarians Rights Act), data technology clearly captures the opportunities and is making a mess. It is still a long way to go before the data analysis is brought to justice, and it is still unclear how the Internet can serve as a democratic force in society.