The dark side of the river, Aunt Anxia

　　in fact, the Internet industry can be said to be a smoke of the river, is even women's menstrual period APP Market This can be said to be a subdivision of the field, recently there is also the war, and the beauty of Pomelo and aunt two women's health applications of the dispute has recently become white-hot.

in 4 in the afternoon of the, Eric published the "Iris Quarterly Report:" The U.S. pomelo industry leader in the data slide, but in the subsequent article exposed the "blockbuster inside of the story" ! own brush Volume company exposure of the U.S. pomelo user data mass fraud.

The Black Hand is confusing

If you want to say big aunt? PR reaction speed, that is absolutely first-class, Eric Data, in three a child after the public relations immediately published a confusing article. Careless look can be fooled to a lot of outsiders, that is because if the discerning so a look at the public will know is a PR draft: For example, the article title and the following dialogue is not the basic number, there is a typical title party. Do not know is the public relations students deliberately, and do not understand the Push Promotion and brush list is not the same, but made completely confused the concept, recently found an excuse for a burst of material -- owed money against water, This is also to look at the people are too not bearing the bar ?

Aunt, please the PR company can say that the due diligence, they not only tube write tube hair, and to the middle of the night is still seeking to spread. The public relations company so hard, presumably customers should have been moved to tears it?? Qingming Festival not rest, but also can fry so many tofu piece of news.

Vigorously discredit a third party

Great aunt? The data is pinched in the soft rib, in order to strong support can only be through the smear and easy view and Eric to get sympathy. Want to ask if the third party supervision data is not credible, is your aunt your home background data more convincing?

So no knowledge is not terrible, if even common sense is not, it is wrong. First of all to sweep the literacy, Eric Data monitoring method is Mut monitoring plus SDK overweight, easy view is the SDK, the remaining AIDS, fast way what the basic is open sample library, through questionnaires and other ways to obtain data, which is more credible, we understand. From the entire data analysis industry, the current mobile end of the data and Eric will be more authoritative point, foreign agencies will also recognize the custom industry data to do investment reference. In the case of Eric, don't say report data can not be false, a lot of domestic users can monitor the data. It is understood that Baidu, 360, 4A advertising companies and so on, many companies have bought the Mut products, through the purchase of Mut account can run data to do industry data comparison. How is Eric going to "cheat" from smashing signs?

Leather his own life, under his own frame

Since the gossip, and then say easy to see published data after the aunt, "was off the shelf" incident bar. The reason for being off the shelf is not known, but big aunt is very smart to seize the opportunity to put the blame on competitors. This is like the Gai in the Three Kingdoms, himself to play the residual, and then achieve their own purposes. "The next event" successfully transferred the line of sight, not only to conceal the bad opinion of the market data backward, this trick is very beautiful.

When it comes to the bottom shelf, it's well known that app is going to have to complain to Apple after it's been put down, and it will take more than 20 days to recover. And big aunt? Just contact the Apple in five hours after the shelves! The most important problem is that Apple's response also gives the judgment of "being a competitor." So the strength of the Ox X, also simply do not do app, hurriedly opened a company to change it, specifically responsible for helping the next shelf app shelves, absolute day into the bucket gold. Speaking of this, this Gai also can see understand it, bought compassion, also shifted the line of sight.

Who the hell is the data fraud?

From the above can be seen, the drama of the theme of big aunt is still very unified, in a word, the United States and pomelo all lie, data fraud. How about a great aunt? How do you prove that your data is true? Let's go.

Did I find the old aunt? An article "Rauschecker: The layout" big platform ", Rauschecker in the article said" as of November 2013, a birth less than two years of app--, has created a cumulative number of downloads over billion, registered users more than 28 million people, The number of active users per day reached 2.5 million people's impressive results. "In another article," As of March 2014, the app registered users breakthrough 40 million, user daily activity has increased to 2.5 million. "Within four months, their registered users soared by 12 million, while the number of active users remained unchanged, maintaining 2.5 million." After reading these two news articles, it is doubtful that the new 12 million users are zombie powder?

Well, the data to deceive the media is not a big deal, before the investors to see the explosion of the aunt of the data was stunned. My aunt? In order to foreign financing, to investors lie, 900,000 of daily live users dare to report 1.9 million. You know, the most basic requirement for entrepreneurs is honesty, and secondly, ability. Enterprises want to get investors favor, only to do a good job in the product, the user experience well, in the market competition is the only way to win. Otherwise, a business relies on improper means to win investors ' attention and even sympathy, it is not worthy of investors investment. Now false One times the data, the end of the year-end refinancing day do not know how much of the newspaper, really for my aunt?

The back of the inertia

Big aunt? PR is still very powerful, every financing node can help. After saying the data, I'll say another episode. A while ago to know that the original grapefruit renamed to become beautiful Pomelo, is also the thanks of Aunt. A lawyer friend studied at that time Sina Science and Technology article "Kang News company called Grapefruit Menstrual assistant trademark infringement", and used to prosecute the letter of the company called Kang Information Consulting services company, it seems that the original intention should be to do the more covert, it is estimated that other people know not very good meaning. If it is not a legal person to use the COO Zhang Zhuo, if it is not Kang to send a great aunt to the recruitment ads, you really do not know what is going on. People borrow Shell listed, Aunt Backdoor malicious registered, just backfired, discreetly. Does it look like aunt? Behind the stab skills have been long, not a two days, but the hidden surgery has yet to be strengthened.

The IQ is questionable, acting is worth pondering.

A lot of people are asking, big aunt? Back and forth this play is from the black, but also speculation, in the end is to do? I think, of course, it is for investors to see. Can say Eric and easy to view the January 2014 market data let the aunt completely panic. 2011 on the line to do 2.5, the result was a only do less than a year of beauty pomelo easy over, and desperately is, aunt? Originally in the Female menstrual field is the leader, suddenly be overtaken, can not envy hate, can not take action?

The Internet industry is very special, after all, users have the world. But there are always some enterprises can not concentrate on products, a meaning are thinking how to cheat investors money. My aunt? In the face of potential investors abandoned the situation, only a desperate way. In fact, the Internet and entertainment is very similar, you see a lot of stars do not hesitate to make some gossip, or even a leak, not just for more media exposure so as to win the attention of producers and investors. Do you believe in great aunt? The intention or want to play a good game, but the performance of the team's IQ and acting a bit anxious! Finish)