The data competition between the electric business giants began to cause the platform to become closed?

or for the data.

According to the 21st Century Economic Report, from July 1 onwards, all the independent for the Jingdong merchants to provide third-party services (Software Noun, hereinafter referred to as ISVs) products, must be through the East Beijing's own "Zeus" cloud Platform for online sales. and previously open to the Merchant API interface authentication, now also will buy the merchant's online software, can be reused.

The same restrictions have also been put forward, and the same as Jingdong, also provides ISV open platform and API interface of Shop No. 1th. Last week, shop 1th shelves a few ISVs free products, and suggested that the future related products must be in shop 1th "business must win" cloud Platform for sales, to comply with the platform set by the limit rules, such as free products will prohibit transactions. Jingdong even said the minimum transaction price must not be less than 2000 yuan.

BEIJING-East Open cloud service "Zeus" (Jos,jingdong Open service) is one of the four major business focus of Jingdong Cloud, officially on-line in May 2012, mainly for the Jingdong businessmen in the ISV, designed to open up the form of the marketing system, trading systems, supply chain systems, warehousing systems , logistics systems, after-sale systems and IT systems and related data open to support Jingdong sellers, ISVs and other partners of the information system and the Jingdong information system seamless docking.

According to the official data of 2013, Jingdong "Zeus" opened more than 500 APIs, the total number of API calls more than 500 million times/days; cooperative ISVs from more than 40 to nearly 400, partners to call the interface not only including Jingdong buyers, as well as Baidu and Sina and other partners In 2013 in the Jingdong service market a total of more than 560 pop business application release transactions, the cumulative order of more than 50,000 times, these applications cover 60% of pop businesses, processing more than 70% of the pop business orders.

And Jingdong itself has said that in 2014 will continue to expand API coverage, continue to recruit ISVs, the expansion of the Beijing-East electric business application ecosystem, and Third-party ISVs are expected to expand to 800, ISVs apply 1000, template market 800.

Now Beijing East launched the new "Beijing-East open service platform business software docking management rules", there are 1th stores, as well as the previous ISV Taobao "into the tower" policy, all data must be from Ali's "poly Stone Pagoda" cloud Platform call. These movements are revealing a signal that the game of large data may lead to more and more clear battles, for the following reasons, these platforms will be trading all over their own here, and even began to draw commissions:

1. Standardize the process of ISV and merchant transaction;

2. Master transaction data (even the original ISV owned, the platform can not master the detailed operational data?) ）；

3. There are ISVs in the circle residence, and build a perfect electric business service ecosystem. But after the policy, if the business in Jingdong and 1th stores and other platforms have a number of stores, may face to buy the relevant ISV products in the corresponding different platforms;

4. Circle part of the flow of funds, through the way of collecting fees, and charging commissions, can also cover the operating costs;

In addition to platforms for ISVs and businesses, there may be more third-party platforms in the future that will build their own ecology in such a more closed way, such as the mobile app developer platform.

Take the Shangyun of the Jing Dong Electric power to Zeus, Yunding, Yun Yi, cloud sinks four major solutions, to Jingdong sellers, logistics partners, electric business service providers and individual developers, to provide Beijing-East system open Interface, service trading market, the application of cloud hosting platform, application development cloud Platform, community ecological environment, such as electricity Shangyun services, It is possible to establish a complete and closed electrical Shangyun service chain.

(Responsible editor: Lu Guang)