The dead sheep are so frequent that they can't slack up.

The dead sheep are frequent, and the mending can not slack off. Increase the intensity and width of renovation, to wipe off the image of Zhongguancun stains.

The Beijing News recently exposed the Zhongguancun electronic store "deception attack and Defense war": Black Shopping Guide wearing "Sales" vest soliciting, by virtue of "transformation of sales" deceive customers, unscrupulous merchants also secretly set up a scam, through the "first payment and then take the goods" process deceptive, some customers saw the "cheat guide" still fooled, to the theory was also surrounded by a bash ... This also let Zhongguancun electronic store credibility lost.

There have been jokes on the internet: "Beijing E-commerce site has developed rapidly, because consumers would rather touch 1% of the repair, also do not want to face the Zhongguancun 99% of the liar," although exaggerated, but the way out of zhongguancun in the serious phenomenon of slaughter. When Zhongguancun always with "scam" linked to a piece, when "pit Father stronghold" became its electronic store alias, it's damage to the image of Zhongguancun is self-evident.

In fact, Zhongguancun, the slaughter of the elephant, has been frequent complaints, but also repeated exposure. 2011, Haidian District Industrial and Commercial Bureau announced the "Top ten complaints industry and region" Black list, Zhongguancun for shopping guide, Price novices, top of the table. In the same year, Beijing police announced the most unsafe location, Zhongguancun also impressively on the list.

Zhongguancun store for chaos, the Haidian district many times renovation. As early as 2009, Haidian District was set up by the industrial and commercial, tax, public security and other 31 functional departments of the Zhongguancun West Area Coordination Management Committee. Unfortunately, so far, Zhongguancun electronic stores in a variety of "scam", still repeatedly banned, black evil forces caused by criminal cases, is also layer out.

The "Deception and Attack war" staged in Zhongguancun, as well as prone to hit the chaos, is undoubtedly the image of Zhongguancun discredit-although said, high-end factor aggregation area, High-tech industry agglomeration, etc., is still an important image of Zhongguancun label, may not know the High-tech people, "big store" is they spy on the face of zhongguancun important window, Its consumption environment, will also affect the basic impression of Zhongguancun.

The dead sheep are frequent, and the mending can not slack off. To avoid the reputation of zhongguancun collapse in the "store Chaos" of the nest, it should increase the intensity and width of the renovation, the image of Zhongguancun wipe off the stain. At the moment, the relevant departments should improve the normal supervision, dynamic surprise inspection, such as the adoption of the establishment of unscrupulous merchant blacklist, increase the frequency of law enforcement, aggravated punishment and other measures, but not "gong jurisdiction within the scope of law enforcement force only two or three people", passively waiting for complaints. Again the bad, explicitly prohibit "first payment and then take goods" and other irregular transaction flow, the law against the evil forces, not difficult.