The deadline will be due to domestic contracts expiring online games

Source: Internet
Author: User
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Compared to the signing of a network game, the renewal of a network game is probably more difficult.  Most of the online games that can be renewed after the expiration of the contract are not ordinary, they must pass the test in the brutal market environment, bring the stable benefit to the operating company, and have a stable user base, which makes the original authorized party re-examine the value of the work. 2009 's "World of Warcraft" failed to renew the story yesterday. Up to 2010, there are a variety of online games will expire. "Continued" and "not continued" for operators to say this is a question worth thinking.  Next, let's take a look at these upcoming online games. "Dungeons and Warriors": Tencent to promote Cheng, renewal of the contract way into the suspect "underground City and Warriors" in China's extensive user base "Dungeons and Warriors" and Tencent's three-year contract expires next year, Tencent's "underground City and the Warriors" of the renewal expressed optimism. On the 2009 fourth quarterly earnings call, Tencent President Lau said: "With the" Dungeon and Warrior "authorization is still 1.5 to expire, we will open a renewal of negotiations with partners this year, but we believe that Tencent platform for this game (Dungeons and Warriors) added a lot of value,  We believe our partners are aware of this. There is news, Tencent in the first and Korean merchants Neople on the "underground City and Warriors" signing, signed is the conditions of harsh "gambling agreement."  If the situation is true, then two years later today, "Dungeons and Warriors" in China's promotion has been the beginning of success, Tencent is still able to accept the "gambling agreement" is the key to a renewal.  In the past two years, and the use of Tencent platform to promote the advantages of "underground City and Warriors" reached 2.3 million people online good results, which also became Tencent in the contract with the Korean merchants bargaining chips.  "Jin Dance Troupe": Long tour T3 each have to seek, renewal becomes the general trend despite the "Jin dance troupe" In today has no more than 2006 years of courage, the number of online decline, but he can still bring a steady business income. "The dance troupe" can still give long time to bring a stable revenue long tour of the internal relevant people for the "dance group" to renew the optimistic attitude: "When there is only a man and a woman on Earth, their only choice is to combine."  "Long tour, said the Korean T3 company for the" Jin Dance Regiment 2 "signed to nine city to show a certain degree of regret. 2007, by the nine city and T3 tired, long tour not only lost the opportunity to IPO in Japan, but also lost the "Jin Dance Regiment 2" agent.  Nine cities at that time signed the "Jin Dance Regiment 2" three-year agency contract, and stipulated in the contract expires after the right to renew, but today nine cities have not yet run "Jin Dance Regiment 2" action. Long tour of the "dance group" to renew the optimistic attitude, the picture is long tour princely and South Korea T3 representative in the opposite view long tour, although its own "GT Jin dance troupe" Such works, but this product more emphasis on community, and "Jin Dance Group" is two differentStyle, and according to the long tour insiders said this product online number is not ideal, so the current needs of "Jin dance troupe" This product to maintain their share in the field of dance leisure games, in this case, the two sides renewal seems to be the general trend. "LUNA": With she contract due to speculation, the official rumor has a mystery June 9, a media burst, days Tour "LUNA Online" contract expiring, the game will be stopped in June.  On that day, the days of interactive from the official website will "LUNA Online" image of the mainland's spokesperson S.H.E photos removed, which confirmed the people about the game will stop the speculation. "LUNA Online" show the game is still in the normal update, but she photos have disappeared every other day, in the Days Tour "LUNA Online" official website forum, officially GM carried out the rumor that "and she contract is due to be true, but as of now has not received any information about the stop service." "The words are quite mysterious.  As of today, the days of travel has not yet to "LUNA Online" to give any explanation of the renewal, but the official has maintained a game update maintenance. "LUNA Online" by the Shanghai Day Tour software introduced in February 2009 in the country, and in June opened the public test. Because this product in the second half of 2008 in Taiwan area online number has surpassed "World of Warcraft" and much industry attention. The product in the mainland in the early operation of the market reaction is good, but then because of the day travel network itself limited operating capacity, at the same time lack of experience and the failure of the Plug and other factors, resulting in serious loss of users.  If the news is true, the LUNA Online is only 16 months from signing in to a stop in mainland China. "Running kart": Tiancheng Nexon relationship into doubt, "bubble warriors" passed speculation century and South Korea Nexon on the "running kart" four-year contract agreement expires in July this year.  In March this year, there was a rumour that century-day was renewed "running kart" for two years, but the news was not officially recognized by the company of the century. Century days into its products almost all from the Nexon industry has been to the century-day company and South Korea nexon the relationship between the company guess extremely, even some people think that century Tiancheng is Korea's Nexon subsidiary in China.  From the day into the operation of products, "Rocky", "Csol", "Running kart" are from the company, and two companies logo is very similar, if this speculation is true, then "running kart" will not have a renewal problem. "Bubble Warrior" and "Running Kart" is a series of but the final flower fell grand but this year is also the Nexon Company "bubble series" of the latest products "bubble fighters" in China, the right to operate but spend a grand, this makes people have to re-examine the relationship between Tiancheng and Nexon--Historically, Nexon company " Bubble series "Products in China has not failed to experience, ifCentury Tiancheng is really the Nexon subsidiary in China, then Nexon naturally did not "elbow out" the truth.  "Adventure Island": continued to attack, Grand still wait and see Shanda's "Adventure Island" will officially expire on July 29, 2010, the current Shanda has not released any news of the renewal. "Adventure Island" is a product of the Nexon company.  This February, Nexon company held a press conference said this year will focus on the promotion of "Adventure Island" continued as "Adventure Island 2", the product will be a 2.5D action products, which triggered the attention of domestic players. In "Adventure Island" on the issue of renewal, Shanda apparently on the sidelines of the grand side has not yet any "adventure island" of the official news. The reporter asked a grand executive on the matter, the other said: "Shanda has no contract expiring important works." "Shanda in the first quarter of 2010 earnings, from the leisure game revenue reached 93.5 million yuan, the chain growth of 48%, while ARPU value reached 29 yuan, the chain growth of 39%, set a leisure game record."  And from the data, grand first quarter for "Adventure Island" advertising amount reached 1.2162 million yuan, after the quarter of two new products "handed down", "Legend of the continuation of chapter" ranked third.  The Sword of Excellence and the World of Wonders: Ice fire dual days as nine City Company "Warcraft era" signed by the two MMORPG products "Sword of Excellence" and "Miracle World", in the contract expires this year suffered "ice fire double days" of different treatment. "Miracle World" has been renewed in June this year, "Miracle World" has been formally renewed in June 2010 three years, nine city company and net Zen are the products in the next three years of high hopes. NET Chan said: "The great potential of China's online games market and the" miracle "series enduring popularity, net Zen to the" Miracle World "and nine city renewal of the important reasons. "The Sword of Excellence" is richest without words, the company does not seem to have a contract with this October 31 will expire this year's plan. As Korea's top four game producers of the first Jin Xuegui personally producer products, "The Sword of Excellence" once by nine city attention, even is considered to be rid of "Warcraft dependence disease" blockbuster works, in 2007, the nine city even use Jin Xuegui personal identity for speculation, preach it will join nine city, its way and this year before leaving Xiaowei Be joined by fire Rain "is the same, but today, the product operation is bleak, through Taobao only 10 dollars can buy a good experience number." (Edit Zhang Xing)
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